Emilia Torres

- Worked under Global SVP of Brand, leading projects across local & global teams defining strategic approaches for 12 APAC markets, Fintech Product team and VC unit and covering B2B and B2C audiences - Collaborated with multidisciplinary teams incl. creative, product, and tech - Led the development of the end-to-end marketing & product strategy - Operationalized complex initiatives across multiple stakeholders covering different scopes, durations, and budgets

- Led brand and business strategy discussions that uncovered business needs and creative opportunities in the start-up, fintech and automotive sector - Launched performance & digital-focused campaigns heading the end-to-end process — insights, strategy, concept, executions, pitch, and launch plan three - Derived brand, cultural and audience insights into strategies that fuelled the creative direction to deliver impactful and bold campaigns

- Managed +20 market-leading brands across the mobility, FMCG, tech, retail, and finance industry in line with defined OKRs and KPIs - Led multiple projects in Brand Strategy (brand development, B2C / B2B, digital, experiential, PR, comms, CX journeys, personas, KPIs) and Innovation Management (new business model, agile and design thinking coaching, MVPs, user research, futures thinking) - Led a team of 8-multidisciplinary members through the Product and Service Innovation community of practice

- Led a cross-functional team of 6-members across more than 15+ clients & brands. Focusing on tech-, growth-related areas and localization-related initiatives - Functioned as the client’s sparring partner by being embedded into their internal teams to tackle strategy and communication topics - Ensured the implementation and success of short-, medium- and long-term strategies against defined KPIs

- Led the “American-Chinese Automotive Dealer Group Benchmark” study, focusing on identifying customer-centricity measures, benchmarks, and metrics. - Generated new guidelines and recommendations in dealer risk management toolkit tailored for the Chinese premium and volume market.

- Contributed to Audi’s corporate strategy in China by delivering actionable recommendations & insights focused on innovation, brand development, trends, KPIs, segmentation, and policies - Planned and developed key initiatives and compelling stories across medium-, long-term strategies by conducting market research and analysis for strategic projects in key functions