Basic

Frank Simon Aeschbacher

Bis 2020, Chief Commercial Officer, ASSOS of Switzerland

Zurich, Schweiz

Skills

Building and managing companies - Restructuring / Turnaround management - Business Development / Sales - Building strong Management Teams - Commercial management - Managing growth - Process manage
Apparel
Footwear & Action Sports
Sporting Goods
Restructuring
International Business
Sales management
Business Development
Business Operations
International sales
International Management
Strategy
Branding
Coaching
Change Management
C-Level & Multicultural Communications
Marketing strategy
Brand Development
Operations Management
Digital transformation
International business
Profit & Loss (P&L) Statements
management consulting
ERP Implementation
Business Line Management
Entrepreneurship
Growth Strategy
Turn Around Management
retail
Wholesale
Fashion
Footwear
global operations
New Business Development
consumer-centric approach
Chief Operating Officer
Chief Commercial Officer

Timeline

Professional experience for Frank Simon Aeschbacher

  • Current , since Aug 2020

    Chief Commercial Officer

    Cycle Union GmbH

    As a member of the executive management team responsible for defining the strategic future of Cycle Union and its brand portfolio of premium e-bikes, explorer-, trekking, and city bikes. Deliver global strategic and operative leadership for the Sales, Marketing, e-commerce, Product Management, and Customer Success team in pursuit of the company’s overall business goals, P&L responsible.

  • 3 years and 1 month, Aug 2017 - Aug 2020

    Chief Commercial Officer

    ASSOS of Switzerland

    Define the global commercial strategy, responsible for eCommerce, own retail, wholesale, digital & brand marketing. In collaboration with the equity firm develop a global growth strategy. In-sourcing national distributors and set up direct distribution in several markets. Build a strong direct to consumer business. Develop and execute a global commercial strategy, adapting the global plan to regional partner and consumer needs.

  • 1 year and 7 months, Jan 2016 - Jul 2017

    Chief Operating Officer

    HD Buttercup

    Developed and implemented the global business and brand strategy, re-position the brand, and create strong consumer demand: multi-channel approach, retail, e-commerce & wholesale. Build a high performing management team, effective operation, and lean supply chain. Expand the Asian footprint by opening retail stores throughout the region. Prepare the company for an event (sale or merger). Sold the international retail business - disinvested the Hong Kong store operation to focus on the US business.

  • 6 months, Aug 2015 - Jan 2016

    Chief Explorer - I am going to see the world.

    Sabbatical

  • , 2012 - Aug 2015

    GENERAL MANAGER & VICE PRESIDENT OF NIKITA CLOTHING AND BONFIRE

    Amer Sports

    Produce high-impact strategies to successfully position both labels and maximize brand equity. - Maximize market share, sales channels, and key accounts by planning seasonal sales, pricing strategies, distribution processes, and product assortments. - Seamlessly integrated acquired Nikita business into the organization, and established its US operations. - Defined and implemented the Nikita Brand and Commercial Strategy.

  • 2010 - 2012

    CHIEF SALES OFFICER

    BMC Trading AG, 2540 Grenchen

    Prepared sales organization worldwide for growth by restructuring operations and global sales strategy. - Reduced expenses and boosted productivity 15% by implementing B2B/CRM solutions and setting sales KPIs. - Encouraged long-term growth and loyalty of key retailers by devising retail incentive program. - Elevate retail partner quality and developed a long-term partner program to ensure floor space and consumer access.

  • 2009 - 2010

    CHIEF OPERATING OFFICER

    The Jay Group Ltd

    Drove strategy, growth, efficiency, and profitability while managing daily operations in the NC headquarters, Hong Kong, and Brazil. - Grew sales by strengthening existing customer relations, expanding product offerings, and developing new markets. - Increase profit margins by standardizing processes while integrating subsidiaries into the US Headquarters. - Optimized global supply chain and reduced inventory levels.

  • 2003 - 2008

    CHIEF OPERATING OFFICER

    Four Star Distribution

    Recruited in Europe to restructure the company and return it to profitability. - Successfully turned around the organization within a year. - Increased sales 380% and reduced operational expenses by $1.2M. - Created an international sales and business development organization to promote the company globally, expanding sales pipeline with both direct and indirect distribution strategies.

  • 2001 - 2003

    Head of Human Resources - Change Management

    SAP

    Provided highly effective management, training, and development for the Human Resources Division. - Elevated traditional HR administration to become a world-class, business-oriented HR profit center. - Successfully managed the onboarding and development of the largest SAP project-GLOBE.

  • 1996 - 2000

    SENIOR MANAGEMENT CONSULTANT

    Mercuri Urval

    Consulted executives and senior managers to develop key employees/teams and drive performance. - Garnered the company's biggest account by cultivating key account relationship and offering high-quality services. - Developed market penetration strategies that generated significant market interest, resulting in profitability and growth. - Achieved 100% profitability and quality rating within 9 months.

  • 1990 - 1995

    DIVISION MANAGER, WINTER SPORTS

    SCOTT Sports Group

    Directed all P&L while accelerating performance of product management, sales, marketing, distribution and logistics teams. Supervised five managers and their subordinates. - Expertly managed the Winter Sports Department with all its product categories, including snowboard hard goods, snow apparel, gear, ski poles, goggles, and sunglasses. Invented enticing product offerings and price strategies and spurred significant increases in revenue and global market share.

  • 1986 - 1990

    SALES REPRESENTATIVE

    Preppy Cotton

    Represented the Gotcha & Kappa brands and built sales with national retail accounts. Implemented the marketing and distribution strategy of the global brands on a Swiss national level.

Educational background for Frank Simon Aeschbacher

  • 1998 - 2000

    Executive Management & Business Education

    Zurich

    Management Weiterbildung

  • 1995 - 1996

    Sales Management

    SAWI

Languages

  • English

    Fluent

  • German

    First language

  • French

    Intermediate

Wants

New Opportunity
new venture
Executive management
Interesting opportunities
Professional Networking
Coaching - Mentoring
International Business
Chief Executive Officer
International Management
International business
Chief Operating Officer
Chief Commercial Officer
Drive Growth
Digital transformation

Interests

Sports (Snowboarding)
Golf
Cycling "Road & MTB"
Running
Fine Dining
Travel
Cooking

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