Georg von der Wense

• Solved licensing problems in collaboration with the account management team, addressing refunds and business agreements of Microsoft customers. • Supported Microsoft’s Account Managers by providing Q&A to sales and customers focusing on licensing issues and information.

• Responsible for search engine marketing (SEM) and commercial activities. • ROI Analysis of the company’s paid advertising performance and strategy. • Expanded online visibility through various channels: Facebook, Instagram, LinkedIn and Xing. After eight months of SEO, two of the main products were listed on the first page of Google, which recorded an 89% increase in visitors.

– A medium sized car dealer with 14 locations in Lower Saxony. • Prepared, organised and executed regional events and presentations. • Worked in the showroom, took care of incoming customers and referred them to a sales person. • Analysed the company paid advertising performance to meet the marketing budget. • Created a location analysis from an acquired office for the C-level.

Thesis: User acceptance of augmented reality in Mobile Commerce - An empirical investigation of online customer reviews (in collaboration with YONA Group)

Service Marketing, International Marketing, Strategic Management, Consumer Analysis, Digital Planning and Management, Event Planning, Marketing Communication, Sales & Selling Management, Innovation, Marketing Research, Employability in Action and Lifelong learning

Modules: Marketing I-VI, BWL I-III, Project-Management, Social Management, Event Management and Sponsoring

Major: Art, German, Politics, Chemistry and French