Giovanni Martínez


Bis 2021, Senior Product UX Designer, Matmatch GmbH

München, Germany

About me

Senior UX / UI Designer with more than 15 years designing digital products, consulting, user research, user experience design, and user interface design. I’m passionate about Design Thinking, Human-centered Design, and Information Architecture as the means to deliver high-quality, user-centred products through simple, functional, and accessible design.


User Experience Design
User Research
Information architecture
User Interface
Design Thinking
Interaction Design
Usability Testing
Data-driven design
Design Sprint
Rapid Prototyping
Software Development
Web Design
Responsive web design
Mobile Design
Team leadership
Frontend Design
Graphic design
Project management
Digital Marketing
Inbound Marketing
Agile Software Development
Bootstrap (front-end framework)
Adobe Creative Suite
Sketch App
User Experience
Design System


Professional experience for Giovanni Martínez

  • Current 5 months, since Jun 2021

    Senior UX Designer

    BrandMaker GmbH

  • 2 years and 9 months, Sep 2018 - May 2021

    Senior Product UX Designer

    Matmatch GmbH

    • Setting user experience guidelines and best practices, and human-centre design approach. • User interviews and usability testing to validate and enhance business OKRs. • Facilitating research by translating user and business needs into easy to use, and emotionally appealing UI / UX solutions. • Design Sprints and prototyping to further product development and validating product business model. • Maintenance of the digital platform components and design systems.

  • 1 year and 6 months, Apr 2017 - Sep 2018

    Senior UX / UI Consultant

    Banco de Chile

    • Continuous improvement of the business portal by applying user research, strategy setting, and information architecture design. • User Interviews and user testing to enhance business results, and customers satisfaction. • Translation of user stories into user-centered products, improving tasks completion funnels, and reducing friction points. • Designed ATMs user interface, by establishing user-centered design guidelines. • Developing UI/UX concepts internal and external applications.

  • 1 year and 3 months, Feb 2016 - Apr 2017

    Head of UX Design

    IDS Agency

    Inbound Marketing and Hubspot platinum agency with clients in South and North America. • Optimization of client's web properties by applying user research, information architecture design, data-driven design and A/B testing. • 20% growth of customer acquisition due to improving clients lead attraction, and conversion. • Effective collaboration with the company goals, leading us to a 400% growth in the client portfolio within a year, becoming the first Hubspot Platinum Agency in Chile.

  • 1 year and 1 month, May 2015 - May 2016

    Head of UX Design

    kRD Ingenieros

    A startup company focused on the educational sector. • User research by applying guerrilla testing methods to enhance the company’s app user experience and optimize development. • Prioritization of processes based on user insights which led to development time and budget savings up to 15%.

  • 1 year and 4 months, Feb 2014 - May 2015

    UX Designer


    Software development company focused on the banking industry. • Design of user-centered back office solutions with intuitive navigation experiences, maximizing customer service response time and customer satisfaction for local market leaders such as Banco de Chile, Recsa, Mapfre, and Corpbanca. • Business development to increase company monthly revenue.

  • 2 years and 11 months, Jan 2011 - Nov 2013

    Web Production Director

    ABZ Asesorías Digitales

    Digital Agency delivering Internet-based solutions. • Coaching small and medium-sized businesses and startups, helping them to establish an online presence.

  • 3 years and 9 months, Apr 2007 - Dec 2010

    Web and Graphic Designer


    • Multidisciplinary team leader, development of digital products with high and sophisticated production values for clients such as universities and radio stations, among others, improving brand loyalty and customers base.

  • 8 months, Aug 2004 - Mar 2005

    Web Designer

    ACL Tecnología

    IT and software development company. • Design of websites for diverse client accounts.

Educational background for Giovanni Martínez

  • 1 year and 1 month, Jul 2012 - Jul 2013

    Business Management, Organization Management

    Adolfo Ibáñez University

    Expertise in Leadership and Human Capital Management, Business , Project Management , Strategic Marketing and Management Control.

  • 5 years and 10 months, Mar 1999 - Dec 2004

    Media Design and Digital Design

    Universidad de Viña del Mar

    Design with a major in graphics and multimedia communication


  • English

    First language

  • German


  • Spanish

    First language


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