Ishani Dave

• B2B marketing activities for EPIC industry events and EU projects – social media campaigns, email marketing, newsletters, website building, videos, webinars and public relations • Content development for press releases, industry and media articles

-Marketing Lead for the inaugural edition of CeBIT India and Plugged In, heading a 12 member team -Marketing strategy, B2B marketing, visitor promotion, and pre and post-sales support -Research and development for shows launches, business planning, competition analysis and budgeting -Team lead for PR strategies and social media marketing campaigns for all trade fairs -Promotional content strategy and design including websites, presentations, newsletters, brochures, mailers and press material

• Led a successful visitor promotion campaign for Food Hospitality World (FHW) shows in Mumbai and Bangalore and built marketing strategies and headed the marketing campaign for Motor Match 2011 (B2C), effectively executed PR activities, social media,digital marketing, BTL & ATL activities. • Introduced and led successful B2B match-making business meetings and effectively executed “Hosted Buyer Programme" for more than 80 top buyers for international shows

• Spearheaded and managed press operations for a venue cluster consisting of 5 sporting events - swimming, boxing, table tennis,archery and road races and carried out the planning and implementation of operational areas for media & press photographers within the venues. • Recruitment and training of 75+ national and international volunteers • Content design and draft for the Official Delhi 2010 Media Guide and Delhi 2010 Media Policies and Procedures

• Planned, strategized and implemented PR campaigns for clients such as Diageo India Ltd, Marico India, NBA, Sony BMG, BBC GlobalChannels and L'oreal Luxury Division. Led product launches and PR events for Johnnie Walker Classic goft tournament and NBA India events. • Advisory role for establishing NBA’s entry in India through PR • PR activation for brands, product launches and events

Media Relations, Corporate Image Building, CSR & Public Affairs, Event Management, Project undertaken: “Consumer perception about Beauty Pageants in India and its scope of growth”, with internship at Perfect Relations while working on client: Femina Miss India 2007/ Mr. India World 2007

Organisational Behaviour, Statistics, Industrial Psychology, Research Undertaken: “The Influence of Celebrity endorsement on buying behaviour”