Johanna Wege

• Lead of Junior Digital Brand Manager • Responsible for the global website strategy and development • Content planning and creation • Social media strategy development • eCommerce • Customer Journey • Guidance of subsidiaries with digital communication and brand topics / brand approvals

• Responsible for the global website & local market roll-outs • Content planning and creation • Social media strategy development • Support and guidance of subsidiaries with all digital communication and brand topics

• Development of the global communication and content strategy • Content planning and creation • Sharing content with subsidiaries in dedicated communication and launch toolkits • Support and guidance of subsidiaries with all communication, digital and brand issues • Part of the project team for the development and global roll-out of a new website • Social media management • Supervisor of the team's interns

Graduate Trainee, following my master's degree. Departments: Corporate Marketing, Corporate PR, Marketing Strategy, B2B Marketing, Product Marketing, Key Account Management Large Accounts. Business Units: Home Appliances, Mobile Communication, Printing, Display and Storage. Project management, fairs & event organization, PR strategy, strategic marketing, communication material, channel marketing, newsletter content creation.

Technologie- und Innovationskommunikation in den digitalen Medien (Ideenpapiere, Texte für digitale Medien, Werbeanzeigen). Corporate Communications, Produkt-PR und Veranstaltungs-/Live-Kommunikation.

Mediaplanung Print für Kunden der Lebensmittel- und Beautybranche.

Ausarbeitung eines Kommunikationscontrollingskonzeptes für Corporate Public Relations.

Praktikum und anschließende Werkstudententätigkeit: Hochschulmarketing (Messen und Events, Social Media, Website, offline Kommunikation), Entwicklung eines Onboarding Portals für neue Mitarbeiter, Mitarbeit bei der Entwicklung eines Employer Branding Konzepts.

Produktmanagement & Kommunikation, eBusiness, Marktforschung, Vertriebsmanagement, internationales Management - Masterarbeit: "Content-Marketing im Bereich B2B: Kritische Bewertung der Relevanz und der Perspektiven"

Communication marketing, Marketing B2B, Marketing international, Vente et négotiation, Stratégie de développement à l'international

Schwerpunkte: Marketing, Kommunikation und Medien - Bachelorarbeit: "Standardization versus adaptation: a decision-making instrument in intercultural advertising illustrated by the example of the United States and Germany."