Prof. Dr. Kai-Markus Mueller

I-COM has pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing. The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.

Supporting and supervising marketing experts at LUXnet Consumer Behavior in establishing high-tech marketing research concepts, products, and services. http://www.luxnet-minds2markets.de/

Proud to be part of the world's leading consumer neuroscience agency. Neurensics has invested into NeuroPricing, a technology I originally developed in my own startup and subsequently successfully integrated into NRX' portfolio of impressive consumer neuroscience products. At NRX, I supervise the future development new pricing algorithms and products. Additionally, I am involved in basic research projects as well as in serving old and new clients, particularly in healthcare.

Research focus on pricing and predicting consumer behavior using neuroscience and other data-intensive sources. Teaching various elements of consumer behavior mainly revolving around statistics, psychology, market research, neuroeconomics, pricing strategy, and entrepreneurship.

Executive board member and shareholder of consumer neuroscience corporation. Used neuroscientific technology to enable clients to reach ultimate customer centricity. Worked in numerous industries such as B2B flavor, fragrance & ingredients, pharmaceuticals & healthcare, FMCG, tourism, and more. Using NeuroPricing in order to target the optimal price; applying Neurensics' world-class algorithms for understanding the emotions of consumers and healthcare professionals.

Founded The Neuromarketing Labs and headed the organization as CEO. The Neuromarketing Labs is a high-tech research venture which uses brain scans to predict consumer reactions to e.g. advertising, products, or prices. We apply the most cutting-edge technologies from neuroscience to help our clients understand their customers better and to predict consumer behavior. We work in B2B and B2C industries as diverse as consumer goods, media, financials, and pharmaceuticals.

Teaching "Methods of Consumer Research"

Taught "Introduction to Research Methods in Psychology" Worked as technician in EEG and psychophysics

Entrepreneurship, www.junge-innovatoren.de

Entrepreneurship, www.exist.de

Neurophysiology, Neuroinformatics, Psychophysics

Psychophysics

Work & Organizational Psychology, Research Methods, Cognitive Psychology, Philosophy of Science

Building Construction