Prof. Dr. Kai-Markus Mueller

Angestellt, Professor of Consumer Behavior, HFU Business School

Aspach, Germany

About me

Keynote Speaker, Neurosmart Pricing Coach, Entrepreneur, and Professor of Consumer Behavior. Known for having developed NeuroPricing, an EEG- and reaction-time-based method to determine perceived value from brain scans. Interested in Consumer Neuroscience Research? Please contact me at Learn more at:


Keynote Speaking
Consumer Neuroscience
Strategy Consulting
Research Designs
In-Vivo Neurophysiology
US-Government Experience
Market Research
Human-Machine Interaction / HMI
Eye Tracking
Behavioral Economics
Consumer behaviour


Professional experience for Kai-Markus Mueller

  • Current 3 years and 7 months, since Apr 2020

    Data Science Hackathon Board Member


    I-COM has pioneered the first public CMO-focused global competition, connecting the magic of Data Science with the world of Marketing. The I-COM Data Science Hackathons focus on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.

  • Current 3 years and 10 months, since Jan 2020

    Member of the Scientific Advisory Board

    LUXnet Consumer Behavior GbR.

    Supporting and supervising marketing experts at LUXnet Consumer Behavior in establishing high-tech marketing research concepts, products, and services.

  • Current 3 years and 10 months, since Jan 2020

    Director of Pricing Research


    Proud to be part of the world's leading consumer neuroscience agency. Neurensics has invested into NeuroPricing, a technology I originally developed in my own startup and subsequently successfully integrated into NRX' portfolio of impressive consumer neuroscience products. At NRX, I supervise the future development new pricing algorithms and products. Additionally, I am involved in basic research projects as well as in serving old and new clients, particularly in healthcare.

  • Current 6 years and 2 months, since Sep 2017

    Professor of Consumer Behavior

    HFU Business School

    Research focus on pricing and predicting consumer behavior using neuroscience and other data-intensive sources. Teaching various elements of consumer behavior mainly revolving around statistics, psychology, market research, neuroeconomics, pricing strategy, and entrepreneurship.

  • 1 year and 2 months, Jun 2018 - Jul 2019


    The Neuromarketing Labs GmbH

    Executive board member and shareholder of consumer neuroscience corporation. Used neuroscientific technology to enable clients to reach ultimate customer centricity. Worked in numerous industries such as B2B flavor, fragrance & ingredients, pharmaceuticals & healthcare, FMCG, tourism, and more. Using NeuroPricing in order to target the optimal price; applying Neurensics' world-class algorithms for understanding the emotions of consumers and healthcare professionals.

  • 7 years and 1 month, May 2011 - May 2018


    The Neuromarketing Labs

    Founded The Neuromarketing Labs and headed the organization as CEO. The Neuromarketing Labs is a high-tech research venture which uses brain scans to predict consumer reactions to e.g. advertising, products, or prices. We apply the most cutting-edge technologies from neuroscience to help our clients understand their customers better and to predict consumer behavior. We work in B2B and B2C industries as diverse as consumer goods, media, financials, and pharmaceuticals.

  • 6 months, Mar 2017 - Aug 2017

    Adjunct Lecturer

    Hochschule für Technik Stuttgart

    Teaching "Methods of Consumer Research"

  • 2 years, Jan 2013 - Dec 2014

    Young Innovators Fellow

    University of Tuebingen

  • 1 year, Nov 2011 - Oct 2012


    University of Tuebingen

  • 1 year and 8 months, Sep 2009 - Apr 2011


    Simon - Kucher & Partners

  • 3 months, May 2009 - Jul 2009

    Junior Consultant

    Prof. Homburg & Partner

  • 4 years, Apr 2005 - Mar 2009

    Graduate Student

    National Institute of Mental Health

  • 6 months, Oct 2004 - Mar 2005

    Thesis Student (Psychology)

    Max-Planck-Institute for Biological Cybernetics Tuebingen

  • 4 months, Jul 2004 - Oct 2004

    Thesis Student (Neuroscience)

    National Institute of Mental Health

  • 2 months, Jan 2004 - Feb 2004

    Project work

    University of Tuebingen, Medical Psychology

  • 2 months, Nov 2003 - Dec 2003

    Project work


  • 4 months, Aug 2003 - Nov 2003

    Project work

    Max-Planck-Institute for Biological Cybernetics Tuebingen

  • 2 months, Mar 2003 - Apr 2003

    Project work

    Clinic for Neurology, University of Tuebingen

  • 2 months, Aug 2002 - Sep 2002

    Project work

    ISM Global Dynamics

  • 2 years and 6 months, Jan 2000 - Jun 2002

    Teaching Assistant, Lab Assistant

    University of Tuebingen

    Taught "Introduction to Research Methods in Psychology" Worked as technician in EEG and psychophysics

Educational background for Kai-Markus Mueller

  • 2 years, Jan 2013 - Dec 2014

    Young Innovators Fellow

    University of Tuebingen


  • 1 year, Nov 2011 - Oct 2012

    EXIST Fellow

    University of Tuebingen


  • 5 years and 5 months, Mar 2005 - Jul 2010

    Neural & Behavioural Sciences

    Graduate Partnerships Program at NIH & International Max-Planck Research School

    Neurophysiology, Neuroinformatics, Psychophysics

  • 2 years and 2 months, Sep 2002 - Oct 2004

    Neural & Behavioural Sciences

    International Max-Planck Research School


  • 5 years and 11 months, Oct 1999 - Aug 2005


    University of Tuebingen

    Work & Organizational Psychology, Research Methods, Cognitive Psychology, Philosophy of Science

  • 1 year and 9 months, Oct 1997 - Jun 1999

    Construction Drawing

    Technical College Ludwigsburg

    Building Construction


  • English


  • German



Offers as a speaker
Market Research
Challenging Research Questions
Pharma market research



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