Kate Godlewska

Bis 2017, Director, Strategy and Digital Planning, iProspect

Berlin, Deutschland

Fähigkeiten und Kenntnisse

Social Media
Media Buying and Planning
Digital strategy
Online Marketing
Online advertising
Online Media
Content marketing
Google Analytics
DoubleClick DART
Direct Response Marketing
Brand awareness
Brand strategy
Facebook Advertising
Facebook Ads
Facebook Marketing
Data Analysis
Performance Reporting

Werdegang

Berufserfahrung von Kate Godlewska

  • 8 Monate, März 2017 - Okt. 2017

    Director, Strategy and Digital Planning

    iProspect

    • Grew Microsoft Windows Devices Group media spend by 50% YoY • Increased agency FTE revenue through a staffing plan to expand the team 40%, overseeing a team of 10 with three direct reports • Launched new products using high-impact media to raise awareness and consideration. Leveraged direct response media to grow intent and ROI

  • 2 Jahre und 11 Monate, Mai 2014 - März 2017

    Director, Digital

    MEC GmbH

    • Managed $50MM media budget for AT&T Business Solutions and AT&T Corporate Brand across 20 multi-channel B2B and B2C campaigns • Refined programmatic strategy for ROI performance including CRM, centralized retargeting, PMP deals, data and audience targeting • Exceeded direct response goals by 60% and drove a 15% brand lift

  • 1 Jahr und 8 Monate, Sep. 2012 - Apr. 2014

    Digital Media Manager

    Morpheus Media

    • Planned, implemented and executed Display, Mobile, Online Video, Custom Content and Influencer campaigns for luxury fashion clients • Successfully led the launch of a programmatic agency trading desk to achieve greater media buying transparency and performance insights • Supervised, trained and developed team of five Media Strategists

  • 1 Jahr, Okt. 2011 - Sep. 2012

    Digital Media Planner

    DigitasLBi

    • Oversaw and executed media campaigns with vendors via DCM • Maintained flowcharts and budgets to correct any discrepancies

  • 11 Monate, Dez. 2010 - Okt. 2011

    Assistant Media Planer

    mcgarrybowen dentsu network

    • Assisted in the execution of strategic media plans for Marriott

  • 1 Jahr, Jan. 2010 - Dez. 2010

    Parnership Coordinator

    24/7 Real Media

    • Connected the global sales team with product specialists to grow sales

Ausbildung von Kate Godlewska

  • 3 Jahre und 10 Monate, Aug. 2005 - Mai 2009

    Marketing

    University of Connecticut

Sprachen

  • Englisch

    Muttersprache

  • Polnisch

    Gut

  • Französisch

    Grundlagen

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