Kate Godlewska
Bis 2017, Director, Strategy and Digital Planning, iProspect
Berlin, Deutschland
Werdegang
Berufserfahrung von Kate Godlewska
8 Monate, März 2017 - Okt. 2017
Director, Strategy and Digital Planning
iProspect
• Grew Microsoft Windows Devices Group media spend by 50% YoY • Increased agency FTE revenue through a staffing plan to expand the team 40%, overseeing a team of 10 with three direct reports • Launched new products using high-impact media to raise awareness and consideration. Leveraged direct response media to grow intent and ROI
• Managed $50MM media budget for AT&T Business Solutions and AT&T Corporate Brand across 20 multi-channel B2B and B2C campaigns • Refined programmatic strategy for ROI performance including CRM, centralized retargeting, PMP deals, data and audience targeting • Exceeded direct response goals by 60% and drove a 15% brand lift
1 Jahr und 8 Monate, Sep. 2012 - Apr. 2014
Digital Media Manager
Morpheus Media
• Planned, implemented and executed Display, Mobile, Online Video, Custom Content and Influencer campaigns for luxury fashion clients • Successfully led the launch of a programmatic agency trading desk to achieve greater media buying transparency and performance insights • Supervised, trained and developed team of five Media Strategists
1 Jahr, Okt. 2011 - Sep. 2012
Digital Media Planner
DigitasLBi
• Oversaw and executed media campaigns with vendors via DCM • Maintained flowcharts and budgets to correct any discrepancies
11 Monate, Dez. 2010 - Okt. 2011
Assistant Media Planer
mcgarrybowen dentsu network
• Assisted in the execution of strategic media plans for Marriott
1 Jahr, Jan. 2010 - Dez. 2010
Parnership Coordinator
24/7 Real Media
• Connected the global sales team with product specialists to grow sales
Ausbildung von Kate Godlewska
3 Jahre und 10 Monate, Aug. 2005 - Mai 2009
Marketing
University of Connecticut
Sprachen
Englisch
Muttersprache
Polnisch
Gut
Französisch
Grundlagen