Kelly Ford

Basic

Bis 2018, Chief Marketing Officer, N26 Group

Berlin, Germany

Skills

Acquisition marketing
brand positioning
strategic planning
market research
agency management
Advertising
Online Marketing
SEO
SEM
customer lifecycle management
CRM

Timeline

Professional experience for Kelly Ford

  • Current 4 years and 9 months, since Jan 2018

    Managing Director

    Command Comma UG

    Command Comma provides marketing consulting services and angel investing into early-stage tech companies.

  • 2 years and 8 months, Dec 2015 - Jul 2018

    Chief Marketing Officer

    N26 Group
  • 10 months, Aug 2014 - May 2015

    Director Consumer Planning and Performance, Europe Middle East Africa

    PayPal Deutschland

    Responsible for accelerating consumer growth in acquisition, retention, and engagement, working across all functions of PayPal and across all EMEA markets.

  • 2 years and 2 months, Jul 2012 - Aug 2014

    Marketing Director PayPal Germany, Austria, and Switzerland

    PayPal Deutschland

    Member of German management team and head of consumer and merchant marketing in Germany, Austria and Switzerland.

  • 9 months, Nov 2011 - Jul 2012

    Head of Marketing

    eBay Inc.
  • 3 years and 8 months, Apr 2008 - Nov 2011

    VP of Marketing and Content

    Hunch Inc. (Acquired by eBay)

    Lead all marketing, content, PR, social media & communication activities, with significant involvement in product definition, analytics, and testing. Hunch is personalizing the internet by building a taste graph of the entire web. Company was acquired by eBay in November 2011.

  • 2 years and 1 month, Apr 2006 - Apr 2008

    Senior Director of Marketing

    McAfee (SiteAdvisor)

    Continued to lead marketing (online/offline advertising, PR, site and blog content, distribution strategies) for SiteAdvisor, which was acquired by McAfee in April 2006. Managed creative and media agencies for online campaigns supporting all McAfee consumer products, and coordinated and expanded McAfee's paid and organic search activities globally.

  • 6 months, Nov 2005 - Apr 2006

    VP of Marketing

    SiteAdvisor Inc. (Acquired by McAfee)

    Management team member of online consumer software startup, leading all marketing initiatives. Company was acquired by McAfee, Inc. in April 2006.

  • 3 years, Dec 2002 - Nov 2005

    VP Marketing

    Travelzoo Inc.

    Managment team member and executive officer as head of marketing and investor relations, including leading Travelzoo to migration from NASDAQ small cap to general market as well as public capital investment rounds.

  • 1 year and 11 months, Jan 2001 - Nov 2002

    Director of Media Strategy

    AOL

  • 7 years and 6 months, Aug 1992 - Jan 2000

    Marketing Director

    Campbell Soup Company

    Brand management and international growth strategy for a variety of countries and products: 1992-1993 International global soup marketing (based in New Jersey, 50% international travel) 1994-1995 New Jersey: Domestic US brands: Swanson Broth, Chunky Soup, Campbell's Microwaveable Soup 1997-1998: Erasco GmbH/ Luebeck, Germany. New products, export, and food service. 1999: Campbell Foods Belgium: Puurs, Belgium. Marketing Director for multiple categories and countries.

  • 2 years, Sep 1990 - Aug 1992

    Associate Consultant

    Braxton Associates

    Strategy consulting for Fortune 500 clients.

Educational background for Kelly Ford

  • 1 year, Jan 1996 - Dec 1996

    MBA

    INSEAD

  • 4 years and 10 months, Sep 1985 - Jun 1990

    Electrical Engineering

    Stanford University

    1998/1989: One year in Berlin, including 3 months of courses and 6 months in a software engineering internship.

Languages

  • German

    Fluent

  • English

    First language

  • Spanish

    Intermediate

  • French

    Basic

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