Lire De Sales

Basic

Vorstandsmitglied, Brand Development Manager, BAARS EYEWEAR (LatAm market)

Stuttgart, Germany

Skills

Export and Sales Manager French Sunglasses brand H
establishing and maintaining client relations . In
USA
Japon
Hong Kong
Russia
Canada
Middle East
Brazil & LATAM ) Developing collections with label
Lagerfeld Gallery
Emilio Pucci
Sonia Rykiel
Kenzo
Furla . Gilles Rosier
Perrin (leather goods) etc etc Exhibitions worldw
Milan
München
Berlin
Lüzern
NYC
Tokyo
Sao Paulo
Las Vegas ... Fashion shows Paris
NY
London
Amsterdam
Sao Paulo ... Advising buyers to increase price po
Assist in trade shows and show-rooms meetings
Prepare and analyze sales reports
Research
contact and follow up with current and potential b
Addition of new accounts . Settling up development
Swiss & Austrian optical & fashion markets.
Developing LatAm Markets carrying out market resea

Timeline

Professional experience for Lire De Sales

  • Current 3 years and 8 months, since Jan 2019

    Brand Development Manager

    BAARS EYEWEAR (LatAm market)

  • Current 5 years, since Sep 2017

    Public Relations Consultant

    Gold & Wood (Headquarters in Luxembourg)

    Alain Mikli is the new Artistic Director @ maison Gold & Wood with headquarters in Luxembourg Proudly being part of the Gold & Wood / Alain Mikli team. in charge of the Public Relations & Marketing - proudly collaborating with the most prestigious fashion photographers, magazines, fashion stylists, modeling agencies, fashion designers & maisons, bloggers and credited fashion editorials in independent & major magazines worldwide. prestigious fashion boutiques - opticians around the globe.

  • Current 5 years and 1 month, since Aug 2017

    Public Relations Officer

    BAARS EYEWEAR (France)

    BAARS EYEWEAR is a French eyewear brand distributed worldwide in VIP stores. Influenced by chic street-wear culture, BAARS world stood at the crossroads of Scandinavian lifestyle, Californian spirit and French traditional manufacturing. In charge of the Sales & Marketing - proudly collaborating with the most prestigious fashion photographers, magazines, fashion stylists, models, modeling agencies, fashion designers & maisons and credited fashion editorials in independent & major magazines worldwide.

  • 1 year, Feb 2017 - Jan 2018

    Marketing Consultant

    PREGIATA EYEWAR / (Padova/Italy)

    Coming up with PR and Marketing strategies Building relationships with the media Overseeing content production (adverts, videos, social media and online PR stunts) Arranging press conferences and events Bringing in new business opportunities

  • 1 year, Dec 2016 - Nov 2017

    Public Relations Officer

    ACCRUE Eyewear / Kustom Eyewear / Kustom Lounge (Seoul Headquarters)

    Strategic Brand Marketing Communications & PR in fashion and luxury lifestyle. Creative content , brand campaigns and collaborations for international brands . Building relationships with the media and network worldwide Press coverage in prestigious independent & major fashion magazines worldwide With experience in shaping and communicating the unique visions of our clients - I have a deep understanding of the dynamic cultural landscape .

  • 4 years and 9 months, Jul 2012 - Mar 2017

    Sales & Business Development Manager in Germany

    ByWP & WP & ANDERNE Eyewear (Germany Headquarters)

    HQ based @ Sao Paulo Brasil & Germany - Develops a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability. Responsible for the performance and development of the Account Executives. Prepares action plans by individuals as well as by team for effective search of sales leads and prospects. Initiates and coordinates development of action plans to penetrate new markets. Assists in the development and implementation of marketing plans .

  • 4 years and 9 months, Jul 2012 - Mar 2017

    Brand Development Manager

    Visual Culture Flagship Stores & ANDERNE EYEWEAR (Hong Kong Headquarters)

    * In partnership joint venture Germanys offices ByWP & WP Organizing Fashion trade shows worldwide Coming up with PR strategies Building relationships with the media Overseeing content production (adverts, videos, social media and online PR stunts) Bringing in new business opportunities Managing client relationships Overseeing social media PR strategies Developing capsule collections with fashion brands worldwide Settling up partnership in runways @ fashion weeks global

  • 10 months, Mar 2012 - Dec 2012

    Sales & Business Development - Brazil & LATAM

    Cadymo / distributing Thom Browne Inc & DITA Eyewear USA

    Developing & marketing Brazil , Mercosul & Latin America also Germany - Switzerland & Austria . Strategic Consulting, including business plan & sales strategy development.

  • 10 months, Mar 2012 - Dec 2012

    Sales Manager

    Cadymo Eyewear Distribution (Sao Paulo/Brazil Headquarters)

    * Consulting/Development Judith Lieber NY Linda Farrow ( London ) www.lindafarrow.co.uk , ° Baumvision www.baumvision.com / Costa Mesa California ( Leisure Society www.leisure-society.com , Paul Frank , Kilsgaard , Barton Perreira etc ), °° DITA www.dita.com Los Angeles ( DITA & Lancier ) , °°° Thom Browne New York (www.thombrowneeyewear.com) , °°°°° MODO Eyewear New York - 7 for all mankind www.modo.com ( Phillip Lim , Jason Wu , Derek Lam )

  • 3 years and 1 month, Feb 2009 - Feb 2012

    Global Sales

    Kirk Originals (Headquartes in London & Brighton)

    Developing the brand in Brazil & worldwide sunglasses Fashion trade . Marketing South America , Japan , USA & Europe . Brand development Strategic Consulting .including business plan & sales strategy development .

  • 9 years, Jan 2000 - Dec 2008

    International Sales Manager

    Histoire de Voir (Paris) collections w/ Lagerfeld Gallery, CELINE, Emilio Pucci

    Responsible for achieving monthly sales goals , establishing and maintaining client relations . Involved in public relations Assembling and lauching the new business units for the company at other locations worldwide ( Europe , USA , Japon , Hong Kong, Russia , Canada , Middle East , Brazil & LATAM ) Developing collections with labels such as Celine , Lagerfeld Gallery , Emilio Pucci , Sonia Rykiel , Kenzo , Furla . etc

Educational background for Lire De Sales

  • 1 year, Jan 2013 - Dec 2013

    German studies and Intercultural Linguistics

    ifa AKADEMIE Stuttgart

  • 1 year, Jan 2000 - Dec 2000

    Business Communication

    DREXEL University / Philadelphia

  • 4 years and 5 months, Mar 1987 - Jul 1991

    Sciences Politiques , Histoire de L'Art , French

    Institut Catholique de Paris

Languages

  • English

    Fluent

  • Portuguese

    First language

  • French

    First language

  • Spanish

    Fluent

  • German

    Intermediate

Wants

Sales
Marketing
Business Development
Key account
Latin America
Looking for new opportunities and challenges in the PR
Marketing & Sales worlds!
Media / Public Relations

Interests

Product Marketing Brand Development Public Relations Fashion International Sales Sales Management French Trade Marketing German Customer Relations Luxury Goods Retail Management Wholesale International Marketing Merchandising Marketing Strategy Market Planning New Business Development Market Research Product Development

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