Liz Farnham

Successfully collaborated with clients across various industries, including industrial lighting, SAAS, food packaging, educational tools, and entrepreneurship. Quickly earned the "Top Rated" designation on Upwork, placing me in the top 10% of talent on the platform due to exceptional client satisfaction and high-quality design work. Leveraged over 10 years of graphic design experience to consistently produce visually compelling and effective designs, ensuring client goals are met and often exceeded.

- Developed content strategies targeting multiple European markets, focusing on localizing content to resonate with diverse audiences across regions. - Led content creation for web projects, collaborating with UX designers, copywriters, and marketing teams to ensure high-quality, customer-centric deliverables. - Managed end-to-end content production, ensuring project milestones were met on time and within budget, optimizing website performance and user engagement.

Created, managed, and distributed content for internal communications channels, including the company intranet, digital signage network, and email system Generated metrics report on a weekly, monthly, and annual basis with the objective of tracking performance and delivering strategy recommendations Worked closely with client-connected communicators to support execution of strategic communications plans

Created variety of print material for in-house marketing (flyers, vinyl signage, email blasts). Expanded social media strategy for long-term campaigns while curating a stronger sense of community for the biggest rock climbing gym in Charlotte.