Lucas da Costa

Mindcurv group is part of Accenture Song - Focused on digital commerce experiences • UX solutions for E-commerce, aligning user needs with technical capabilities facilitated by agile frameworks (SCRUM). • Created solutions for storefronts of B2B E-commerce in different industries. • Collaborated with cross-functional teams including developers, business analysts, QA, POs, and PMs to ensure the user journey is well-structured and optimized for better UX.

Worked in the B2B cloud phone systems (Placetel - www.placetel.de) • Implemented the design process to enable effective teamwork in the creation of new web pages for the marketing website, covering wireframe, UI, UX design, feedback loops, and handoff preparation to the development team. • Optimized the product trial landing page for conversion, resulting in a 60% improvement in performance compared to the previous version during A/B testing.

• Designed intuitive user experiences for complex B2B Web App, serving major retailers such as M.J Bale, Seed, Volcom, Assembly label, just to mention a few.
• Delivered UX audits for main user flows covering UX best practices and heuristics. • Collaborated closely with designers, developers, and creative director. • Created personas and identified insights based on user research. • Designed wireframes and low-fidelity prototypes for Web apps, websites, and e-commerce.

• Developing scenarios, Identifying user needs, sitemaps, user journeys, and other UX design deliverables. • Development of digital products from business analysis to production (including the definition of requirements, Research with users, production of low and high-fidelity prototypes, and benchmark to identify weaknesses and new possibilities). • Coordinating and performing usability tests. • Creating low-fidelity and high-fidelity prototypes - Desktop and mobile.

• Heuristic Evaluations of the web app and website to identify UX problems. • Creation of icon sets. • Crafting wireframes of web pages to help the business reach different industries. • Helping with decks and reports layout.

Some responsibilities and achievements: • Collaborated directly with both manager and clients. • Designed high-quality graphics for a variety of print media, including roll-up banners, posters, vehicle graphics, business cards, folders, labels, plaques, etc. • Employed typography, color, and imagery to effectively convey the client's message to their intended audience.

Some responsibilities and achievements: • Created a system to automatize the evaluation of student’s level • Assisted in attracting new clients and selling partners through the utilization of printed marketing materials (rollup banners, folders, t-shirts, graphic walls, and brochures) at events in Mexico, Spain, and Saudi Arabia. • Updated and maintained website. • Created graphics for social media and advertising campaigns. • Collaborated closely with the marketing department.

• Collaborated effectively with engineers, developers, and designers using the SCRUM methodology • Production of prototypes for functional testing; • Creation of visual concepts and designs; • Operation of 3D printing machine and CNC; • 3D modelling and rendering.

• Assistant to professor Leonardo Augusto Gomez Castillo • Presented research results in the XVIII Scientific Initiation Congress (CONIC - UFPE), November 26th 2010

• Creation of visual concepts and designs; • Worked collaboratively with software engineers, electrical engineers, developers, product managers, sociologists and designers. • Models and prototypes creations for 3D printing; • Analyzing and conducting research with users to identify problems and needs; • Planned and conducted usability testing; • Wireframes and "User Flow" for the system.

Assisted in weekly classes alongside Prof. Paulo Roberto Silva in the class of contemporary design

Some modules include: • Strategic design methodology • Innovation and business opportunities • Design and culture • Semiotics • Socio-cultural, scenario and market trends

Some modules include: • Design methodology • Research techniques • High complexity product development • Photography • Graphic Design • Prototyping techniques • Branding • Typography • Silkscreen • Manufacture process • Creativity techniques • Ergonomics Site: https://www.ufpe.br/