Malte Ploghöft

In my current role, I am responsible for marketing planning and our White Label marketing product, including KPI and budget development, ensuring optimal resource allocation. Additionally, shape and deepen relationships with key external partners, including interest groups, media organizations and the public. I utilise advanced analytics tools to track performance KPIs and ROI, adjusting marketing plans per available data / trends.

In my role as CMO and member of the Executive Board for FIO Systems AG, I am responsible for marketing strategy and planning, including the development of metrics and budgets to ensure optimal resource allocation. I also shape and deepen relationships with key external partners, including stakeholders, media organisations and the public.

In my last role, I was accountable for managing cross-departmental client services activities, focusing on revenue maximisation and strategic client relationship development. I trained and mentored Client Service Managers and staff in advanced problem-solving and customer service skills.

My day-to-day responsibilities included supervising complete operations, with a focus on corporate growth, financial planning and employee management. I directed client engagement across multiple sectors including brand development and performance metrics.

My tasks were to lead the Publicis Dialog brand, offering strategic CRM expertise within the German group. I developed and maintained industry relationships both within the Publicis Group and with strategic external partners.

- Konzeptionelle und operative Beratung der Kunden auf Leitungsebene - Entwicklung und Steuerung von Marketing- und Kommunikationskonzepten über alle Marketing-Kanäle - Verantwortung für die Kundenberatung der anvertrauten Etats - Generierung von Neugeschäft bei Bestandskunden - Aufbau und Führung eines Teams - Vertragsverhandlung und Vertragsabschluss mit Kunden, Partnern und Dienstleistern