Mag. Maria Fernanda Barone Mussalem Gentile

I was responsible for designing the strategic planning to aim for company growth and deliver all of the market information to the board. It was a commodity product, with a dynamic and competitive environment that required periodic analysis. My task was to analyze the drivers, trends, and market opportunities of the Brazilian market regarding raw material, final products price and market share. Moreover, running dashboard analyses and presentations for the top management to support the strategic needs.

I was responsible for monitoring the global supply and demand of raw and finished materials for the short-term tactical plan elaboration. Afterward, to develop the pricing strategy with the commercial team to maximize the company's profit. Furthermore, I was in charge to evaluate innovative and strategic cost-effective projects with a diverse focus to achieve feasible business valuations.

I provided tactical support to the Latin America sales and market development teams. I used to be the leader of the monthly mid-management meeting to review the results, goals and action plans. I was in charge of implementing the Salesforce which I had to be in frequent contact with the global support team to fully homologate this CRM tool. I accomplished a Six Sigma project (Green Belt Certified) with a focus on mapping and redesigning the customer satisfaction survey process (Net Promoter Score).

Initially, in controllership, I was responsible for investigating the cost variation and margins, analysis of costs centers, financial planning, monthly closing and preparation of monthly reports for leadership. I had the experience of training people and transitioning the activities to the Indian headquarter. Afterward, I got in charge of credit and collections of the Latin America customers, to run the analysis of their balance sheet to provide credit to them as well as support for the sales process.

Customer Relationship Management