Basic

Marianna Bakieva-Hufmann

Employee, Communication Marketing Manager/Brand Marketing Manager, Open for job opportunities in Hannover region after family relocation

Hannover, Germany

Skills

Marketing
Digital Marketing
Digital
Digital strategy
B2C Marketing
B2B
Communication
Advertising
Display Advertising
Advertising Campaigns
Online advertising
BTL
ATL
International Marketing
International Project Management
Marketing Manager
Communication Manager
Manager Communication
Digital Marketing Manager
Digital Brand Management
Channel Marketing
Channel Marketing Manager
Internatinal Communication Manager
Brand management
Russia
high-tech
Telecommunications
Business Strategy
Business Development
Operations Management
Marketing Strategy
Trade-marketing
Leadership
International
Marketing budget
FMCG
FMCG Marketing
People Management
360 degree communication
Cross Media
Online Marketing
Social Media
Social Media Marketing
Marketing communication
Marketing Communications
Ad management
Branding
Corporate Events
Interactive marketing
E-Mail Marketing
Internet Marketing
Market Research
Strategic Marketing
SEM
Customer Relationship Management
Retail marketing
Marketing Management
Sponsorship
Creativity
Marketing Campaigns
Sales Promotion
Event management
Project management
Press relations
Distribution
Corporate Identity
Corporate Branding
Corporate Design
Marketing Support
Direct Marketing

Timeline

Professional experience for Marianna Bakieva-Hufmann

  • Current

    Communication Marketing Manager/Brand Marketing Manager

    Open for job opportunities in Hannover region after family relocation

  • 1 year and 5 months, Sep 2013 - Jan 2015

    Head of Marketing (Sony Mobile Russia)

    Sony Mobile Communications

    5 direct reports / Marketing budget Management / Creating and managing overall national marketing plan leading to business drive and constant growth of brand KPIs / Application of global marketing strategy and assets in Russia and CIS market/ Sales forces support with long-term and short-term marketing plans and activations

  • 4 years and 2 months, Sep 2009 - Oct 2013

    Head of Marketing Communications (Sony Mobile Russia)

    Sony Mobile Communications

    3 direct reports/ Marketing communication budget up to 13M US$/ Global marketing communication strategy adaptation and implementation / Media strategy development and buying/ Local digital strategy set up for owned, earned online media/ Sales forces provision with sell-in and sell-through marketing tools

  • 11 months, Nov 2008 - Sep 2009

    Marketing Communication Manager (Sony Mobile Russia)

    Sony Mobile Communications

    all brand communications management vs. set KPIs/brand guidelines and local legal compliance supervision in brand and co-marketing campaigns/smooth documentation process set up

  • 1 year and 7 months, May 2007 - Nov 2008

    Head of Marketing in Representative office (Sony Ericsson Russia)

    Sony Ericsson Mobile Communications

    7 direct reports/budget management up to 25US$/national marketing plan management /channel strategy development/ tactical operative activities with trade partners coordination

  • 1 year and 9 months, Sep 2005 - May 2007

    Channel Marketing Manager (Sony Ericsson Russia)

    Sony Ericsson Mobile Communications

    Imaging and Music platform brand campaigns (CyberShot and Walkman phones launches) / Key Clients marketing support/ PR and sponsorship

  • 1 year and 4 months, Feb 2004 - May 2005

    Head of Marketing Department

    Dymov Holding

    5 direct reports/ New brand identity development and implementation/ New superior gourmet products development and launch, incl. concept, positioning and pricing validation, in-house product development (logo, label, packaging), naming and launch campaign

  • 3 years and 7 months, Aug 2000 - Feb 2004

    Senior Account Manager/ Account Manager

    TMA-draft Worldwide/ Progression BTL

    Up to 5 direct reports/ Clients pool: Schwarzkopf & Henkel, Procter & Gamble, Bacardi-Martini, Nokia/ Ensure smooth and efficient process of client service, coordinating Agencies resources in order to meet Clients expectations and internal profitability KPIs

Educational background for Marianna Bakieva-Hufmann

  • 4 years and 11 months, Sep 1994 - Jul 1999

    Social psychology

    Lomonosov Moscow State University

Languages

  • Russian

    First language

  • English

    Fluent

  • German

    Intermediate

Wants

Networking
new job
Herausforderung
Herausforderungen
Netzwerk
Neue Herausforderung
New job perspectives

Interests

dancing
jogging
Singing

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