Markus Aller
Angestellt, BUSINESS LEAD BRAND CAMPAIGNING & COOPERATION, E. Breuninger GmbH & Co.
Stuttgart, Deutschland
Über mich
Over the course of my career as marketing (digital) expert, I have been able to accumulate considerable professional and international expertise in this field. Strategic brand management, planning and creation of global fashion & lifestyle campaigns plus content stories have formed an integral component of my long-running career. Alongside managing personnel and budgets, the development of relevant, multichannel-capable content stories and the coordination of partnerships (brand cooperations) have formed the core of my everyday work. In recent years I have continuously extended my skills through my involvement in POS, CRM and retail operations. Customer centricity underpins all of my activities and related communication. A passion for international premium & luxury brands and products has sustained my inspiration.
Werdegang
Berufserfahrung von Markus Aller
Bis heute 3 Jahre, seit Mai 2021
BUSINESS LEAD BRAND CAMPAIGNING & COOPERATION
E. Breuninger GmbH & Co.- Leading and Developing Campaign Management/Team Management - Creation of Omnichannel Premium Brand and Lifestyle Campaigns (full funnel) - Brand Relations and Cooperation (for market and consumer segments) - Publishing House - Editorial Content Creation (strategy, implementation, guidance and orchestration, cross-departmental) - Content Creation and Production - Retail Marketing and Communication - Inhouse Consulting (interface for all stores / departments)
Bis heute 3 Jahre und 10 Monate, seit Juli 2020
BUSINESS LEAD CONTENT & CAMPAIGNING
E. Breuninger GmbH & Co.- Creation of Multichannel Premium brand- and lifestyle campaigns - PR, brand and retail cooperation - Content Production (Concept and Creation) - Publishing House - Editorial Content Creation (strategy, implementation, guidance and orchestration) - Retail Marketing and Communication - Media Planning - Fashion PR
- Corporate Design (responsibility for and development) - Seasonal, Multi-channel-capable Brand and Product Campaigns - Management of Content Productions (text, photo, video) - Retail Design and Communication (cross department) - Media Planning - Creation of Seasonal CRM Mailings and Catalogues - Advertising Materials and Packaging (development and coordination) - Asset Management
1 Jahr und 9 Monate, Sep. 2016 - Mai 2018
GLOBAL HEAD OF MARKETING
Birkenstock Sales GmbH
- Corporate Design (responsibility and further development) - Brand Marketing and Media Partnerships - Cross-location Leadership of Trade Marketing, Media and Marketing Planning Units - Global Advertising Campaign (coordination, production and implementation) - Editorial Content Strategy and Publishing - Retail Concept, Design and Communication - Development of Seasonal POS Materials (own retail, wholesale, distributors)
7 Monate, März 2017 - Sep. 2017
Dozent
DHBW Heilbronn
eCRM und E-Business mit Schwerpunkt Social Media Kommunikation.
7 Monate, März 2016 - Sep. 2016
DIRECTOR DIGITAL
Tailormade GmbH - Agentur für LIVE-Kommunikation
- Strategic Consulting - Business Development
- Creation of Seasonal Brand Campaigns/Online Specials - Global Social Media/Influencer Marketing - Content and Asset Production - Brand Cooperation (Guggenheim Museum, Alex Thomson Racing, McLaren Mercedes) - Multichannel Marketing (Retail, Event, Sports and Arts Sponsorship, eCommerce, Mobile) - Strategic Brand Management/Communication - Corporate Music (HUGO Tracks/Instore Music) - Media Planning (Digital/Social) - Corporate Design Guidelines (digital/social) - Interface for all Departments/Subsidiaries
- Development/Coordination of the Global HUGO BOSS Website - Global Relaunches as well as Rollouts in China, Hong Kong and Japan - International Rollout of HUGO BOSS TV - Launch- Lifestyle Magazine eMAG - E-Commerce Implementation/Rollouts - Management of the Company Website - Introduction and Expansion of Email Marketing - SEO/SEM - Planning, Coordination, Implementation - Development of Media and Production Plans - Organization Corporate Events (annual shareholders meetings, collection presentations)
- Content Planning of the Global HUGO BOSS Website - Maintaining of the HUGO BOSS intranet (B2B) - Establishment and Hosting of a Content Asset Management (for all Corporate and Brand Publications) - Coordination of Internal Publications (e.g. employee magazine)
Sprachen
Deutsch
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Englisch
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