Max Maier

• Primary pre- and post-sales technical liaison for Impinj partners • Close collaboration with partners to develop differentiating & value adding solutions based on Impinj RAIN RFID Platform - Tag chips, Reader, Gateways & S/W for Item Intelligence • Delivery of partner training • Pilots- and Proof of Concept installations to for RAIN RFID solutions. • Support for Impinj SDK based applications in .NET C#, C/C++ or Java in Windows or Linux environments

Business Development for the Silicon Capital companies • NanoPower Silicon • NanoPower Communications • RF-Silicon • LogicFab • SystemLab World Wide responsibility for Marketing & Sales for • Custom Memories, Memory Compiler, Libraries, PDKs • Ultra Low Power IoT Solutions • Analog and digital IP • Semiconductor development and verification Services • MCU Compiler development and Tool Chain

We - a team of semiconductor veterans - enable our customers to get a better and simplified interface into the Professional Semiconductor Services business. We engage project by project with the strongest partners for our customers to provide the best possible solution.

• Creation and maintenance of an opportunity pipeline • Leading of technical, financial and legal negotiations in English and German language to successfully close profitable and consulting agreements w. customers in EU and Middle East • Successful differentiation against competition • Development for service line proposals Creation of success stories, references and case studies • Market analysis and presentation development about various consulting related topics • Sicherheitsbeauftragter

Direct report to the CEO of MEI Inc. • Setup and management of a small subsidiary, including all administrative, logistics, financial and legal requirements • Sales and Marketing in Central Europe (Germany, Switzerland and Austria) • Responsible for profit and loss of the GmbH • Adjustment of US company strategy, product planning and marketing to the local requirements of the EU • Development of new customers and markets • Profitability analysis of new opportunities

Business Development for customized PCs solutions • Collaboration with different BUs and the customers to develop profitable solutions for RadiSys and of high value for the customer • Sales collateral development and support for sales campaigns. • Served as a customer advocate to assure a high level of customer satisfaction and repeat business • Expanded customer base to the area of Manufacturing Automation, Industry and Data Networking in all Western Europe • Set up and maint. of IT infrastructure

(Headland Technology was an independent daughter company of LSI Logic und was integrated into LSI Logic in June 1992) At LSI Logic I’ve further extended my knowhow and expertise • How to support and achieve design-ins for Hardmacros and Soft IP like PCI Cores, MIPS CPUs, Fibre Channel, etc.) into an ASIC • Building of a system based on components • The technical details and process of ASIC and Chip design • The business and sales process for ASIC design from a Semiconductor Foundry’s point of view

• Mentoring and sharing knowhow and expertise with junior FAEs • Building relationships with higher management levels at the customers such as R&D managers and VPs • I’ve also extended my technical expertise to Pentium based PCs and VGA graphics boards • Capturing the feedback from customers and sales and feed it back to marketing and R&D to influence product development to make sure it suits the future needs of the market and customers

The work as FAE at WD was similar to my work at Intel. At WD I’ve extended my knowledge in the following areas • HD controllers and HD-Drives • PC chipsets and VGA chips • Network products (Ethernet chips and boards) • PC BIOS, PC Motherboards and drivers. • Broadening customer base to Northern Germany and medical accounts

• Support for Microprocessors, Microcontroller, Peripherals and EPROMs. • Support for Multibus I and II based systems and boards. • Supported the sales team and their strategy with technical advice and recommendations • Learned how to identify problems and to develop workarounds •Analyzed customers application and requirements and proposed a solution based on Intel products to win designs •Gained application specific know how in the area of PC’s, Industrial and Embedded control, Automotive and Military