Mhamed Ali Ben Mahmoud

I leverage data for value by tracking users then serve them customized content based on their behavior to activate, engage, and retain them. I am currently responsible for the implementation of the marketing analytics infrastructure.

- Developed a multi-touch attribution solution using R to accurately give credit to the online channels that brought value the most. My work includes the download, pre-processing of variables and data transformation to accordingly transform the problem into a regular machine learning problem. My solution was tested on vongo.tn and brought fruitful insights to the shareholders for future marketing budget allocation.

The project consisted on the detection of new value chains and investment opportunities in the rural regions of Tunisia. My job was mainly to gather, process, and extract insights based on the governmental data. My findings allowed the decision makers have a clearer understanding based on numbers on the situation of each value chain and the available resources at hand. This includes the raw materials and labor.

Business Analytics Data Mining Big Data Advanced Statistics

Management