Mhamed Ali Ben Mahmoud
Employee, Marketing Analytics Lead, Med.tn
Tunis, Tunisia
Timeline
Professional experience for Mhamed Ali Ben Mahmoud
Current , since Jan 2021
Marketing Analytics Lead
Med.tn
I leverage data for value by tracking users then serve them customized content based on their behavior to activate, engage, and retain them. I am currently responsible for the implementation of the marketing analytics infrastructure.
6 months, Jan 2020 - Jun 2020
Marketing Analyst
MASS Analytics
- Developed a multi-touch attribution solution using R to accurately give credit to the online channels that brought value the most. My work includes the download, pre-processing of variables and data transformation to accordingly transform the problem into a regular machine learning problem. My solution was tested on vongo.tn and brought fruitful insights to the shareholders for future marketing budget allocation.
2 months, Jul 2019 - Aug 2019
Consultant
FHI 360
The project consisted on the detection of new value chains and investment opportunities in the rural regions of Tunisia. My job was mainly to gather, process, and extract insights based on the governmental data. My findings allowed the decision makers have a clearer understanding based on numbers on the situation of each value chain and the available resources at hand. This includes the raw materials and labor.
Educational background for Mhamed Ali Ben Mahmoud
1 year and 10 months, Oct 2018 - Jul 2020
Business Analytics
Mediterranean School of Business
Business Analytics Data Mining Big Data Advanced Statistics
2 years and 11 months, Sep 2015 - Jul 2018
Business Administration
Mediterranean School of Business
Management
2 years and 6 months, Oct 2012 - Mar 2015
Computer Science
Technical University of Darmstadt
Languages
German
Fluent
English
First language
French
First language
Arabic
First language