Basic

Mhamed Ali Ben Mahmoud

Employee, Marketing Analytics Lead, Med.tn

Tunis, Tunisia

Skills

SQL
Data Analytics
Big Data Analytics
Google BigQuery
R
Python
Tableau
Power BI
Machine learning
Marketing strategy
Google Analytics
Google Tag Manager
Mixpanel
Segment
Mailchimp
Marketing Automation
Digital Marketing
Analytical skills
Online Marketing
Marketing Mix Modelling
Search Engine Marketing (SEM)
SEA
Search Engine Optimization (SEO)
Display Advertising
Web Analytics
Google Data Studio
AB Testing
HTML
CSS
Google Search Console
MySQL
E-Commerce
CMS
Microsoft Excel
E-Commerce Marketing
Wordpress
Microsoft Office
Social Media Analytics
Tracking
Multi-Touch Attribution
Marketing Attribution

Timeline

Professional experience for Mhamed Ali Ben Mahmoud

  • Current , since Jan 2021

    Marketing Analytics Lead

    Med.tn

    I leverage data for value by tracking users then serve them customized content based on their behavior to activate, engage, and retain them. I am currently responsible for the implementation of the marketing analytics infrastructure.

  • 6 months, Jan 2020 - Jun 2020

    Marketing Analyst

    MASS Analytics

    - Developed a multi-touch attribution solution using R to accurately give credit to the online channels that brought value the most. My work includes the download, pre-processing of variables and data transformation to accordingly transform the problem into a regular machine learning problem. My solution was tested on vongo.tn and brought fruitful insights to the shareholders for future marketing budget allocation.

  • 2 months, Jul 2019 - Aug 2019

    Consultant

    FHI 360

    The project consisted on the detection of new value chains and investment opportunities in the rural regions of Tunisia. My job was mainly to gather, process, and extract insights based on the governmental data. My findings allowed the decision makers have a clearer understanding based on numbers on the situation of each value chain and the available resources at hand. This includes the raw materials and labor.

Educational background for Mhamed Ali Ben Mahmoud

  • 1 year and 10 months, Oct 2018 - Jul 2020

    Business Analytics

    Mediterranean School of Business

    Business Analytics Data Mining Big Data Advanced Statistics

  • 2 years and 11 months, Sep 2015 - Jul 2018

    Business Administration

    Mediterranean School of Business

    Management

  • 2 years and 6 months, Oct 2012 - Mar 2015

    Computer Science

    Technical University of Darmstadt

Languages

  • German

    Fluent

  • English

    First language

  • French

    First language

  • Arabic

    First language

Interests

Cybersecurity

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