Monika Koletta Nätscher
Selbstständig, International Commerce and Product Development Agent, Indepenent
Guayaquil, Ecuador
Werdegang
Berufserfahrung von Monika Koletta Nätscher
Bis heute 7 Jahre und 4 Monate, seit 2017
International Commerce and Product Development Agent
Indepenent
Research and development of nature based products to export from South America to European market. Products range from cocoa and its derivatives, coffee, plant supplements, superfoods and others. Mi mission is to be a bridge between the european consumers and the local producers by meeting the consumers requirements with the production standards of the producers.
Bis heute 7 Jahre und 4 Monate, seit 2017
Business Development Manager
Independent
Focus: natural food producers, small and medium sized companies / start-ups Activities e.g.: - Development of business plan - Defining brand strength to create communication plan (incl. social media strategy, website etc) - Market and customer investigation to define market prices and challenge product-client-fit References: + Mete a Colher (Brazil) + Hacienda el Castillo (Ecuador) + Hosteria Atamari (Ecuador) + MasCafe (Ecuador)
Responsiblity for entire Service Division, direct report to head of service, responsibility for international market and competitor analysis, business modelling for new smart service products, collaboration with internal departments (e.g. product management, marketing, international service etc.) & external consulting teams.
Worldwide research project including customer interviews to define business potential, leading a group of research students, creation of marketing and sales concepts, on behalf of the management board: development of concept for internal idea management system.
2013 - 2013
Werkstudent - HealthCare Dental Solutions
Gesellschaft für Konsumforschung SE
Support of international research studies.
Conceptualization of questionnaires, qualitative and quantitative data acquisition, analysis and inference of managerial implications, compilation of client presentations.
Market & competitor analysis (qualitative & quantitative), trend & performance analysis.
2010 - 2010
Praktikum Marketing und Kommunikation
Giesecke und Devrient Gruppe (GyD Ibérica): Banknotendruck, Sicherheitssysteme
Strategic market analysis, creation of mailing concept, design of corporate presents.
Rechercheprojekt am Lehrstuhl für Personal und Kommunikation, Prof. Ringelstetter
2008 - 2008
Aushilfsarbeit
Procter & Gamble (Braun GmbH)
2006/2007/2008: jeweils mehrwöchige Ferienarbeit in Qualitätskontrolle und Fertigung
Schnupperpraktikum im Einkauf
Ausbildung von Monika Koletta Nätscher
2012 - 2013
Marketing
Universidade Federal de Pernambuco, Brasilien
Comportamento do Consumidor, Tópicos Especiais em Marketing Empreendedorismo e Tecnologia da Informacao (Marketing Promocional e Comunicacao Publicitária)
2011 - 2014
Marketing Research
Friedrich-Alexander Universität Erlangen-Nürnberg
Marketingmix , Marktforschung, Marketingtheorie, Foundations of International Managment, Ökonometrie 1 (Statistik II), Quantitative Methoden II, International Management of Informations Systems, E-Business Intelligence and Relationships, Data Warehousing, Strategic Communications, B2B Marketing
2010 - 2010
Betriebswirtschaftslehre
Copenhagen Business School (CBS), Kopenhagen, Dänemark
Corporate Social Responsibility, Organising Global Business & Marketing, Advanced Service Marketing, Event Marketing
2010 - 2010
Betriebswirtschaftslehre
Aalto University Helsinki-School of Economics, Helsinki, Finnland
Consumer Behavior
2009 - 2010
Betriebswirtschaftslehre
Universidad de Salamanca, Salamanca, Spanien
Economia de America Latina, Fundamentos de Comercializacion, Direccion Estrategica 1, Distribucion Comercial, Direccion de Recursos Humanos
2007 - 2011
Betriebswirtschaftslehre
Katholische Universität Eichstätt-Ingolstadt
Betriebswirtschaftlehre, VWL, Recht, Quantitative Methode, Wirtschaftssprache, Marketing & Dienstleistungsmanagement
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Portugiesisch
Fließend
Latein großes Latinum
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