Natalia Samokhotova

Contract work with B2B, Cosmetics Distribution and EdTech companies. Key results: Drove 4.5× growth in online sales for an early-stage cosmetics brand by optimizing the full acquisition funnel, running structured creative tests, and building conversion-driven campaigns. Case study: https://www.notion.so/Scaling-a-Niche-Cosmetics-Brand-in-a-Competitive-Market-207d4f3a40de815bbb19c9aa0ecf3cb1 Cut EdTech CAC on Meta from €30 to €10 (NDA project) by introducing new funnels, including webinar and quiz flows.

Business software used by 5M+ users in 95 countries. Regions: Turkey, LATAM, APAC Key results: Identified high-cost, low-performing channels through multi-channel analytics and reallocated spend, reducing CAC by 20%. Built automated lead-qualification chatbots, cutting processing time from 1–2 days to 5–15 minutes and speeding up sales handoff. Generated 290 MQLs per quarter for SMB solutions in Turkey (+123% vs KPIs) by testing new LinkedIn and Meta formats, driving a clear uplift in sales opportunities.

Global technology leader serving clients in 100+ countries with $11.65B in annual revenue. Responsibilities: Planned and executed digital campaigns across Google and Meta for EMEA & CIS, collaborating closely with agency partners. Managed UX and conversion-rate optimization (CRO) for landing pages Directed enhancements to the partner portal, launching no-code tools and customizable templates.