Nelson Peixoto

• Optimize processes for eCommerce businesses to improve operational efficiency and increase profitability. • Lead digital transformation efforts by incorporating advanced technologies and innovative practices to enhance the customer experience. • Promote growth in the digital realm by creating customized strategies to expand online visibility and increase sales.

• Managed 40,000+ SKUs through cross-docking with API integration. • Integrated with Amazon,Ebay, Worten and Others • Led a team of four and established internship partnerships. • Strategies for both B2C and B2B sectors. • Managed CRM with 57,000 leads, achieving a 3.61% conversion rate. • Handled Google Ads, SEO, and social media, generating 85,000 monthly visits. • Market analysis using Google Analytics and SimilarWeb. • Maintained positive EBITDA. • Successfully sold Lmobile to Hurtel Group in 2023.

• Managed 14-member customer service team. • omnichannel strategies (chat, email, store, phone, chatbot, FAQ, social media). • Ensured supplier ecosystem optimization for improved service. • NPS >90%, recognized on ReclameAqui RA1000 and EBIT Diamond. • Automated FAQ and chatbot, reducing contacts by 30%. • Optimized P&L for profitability and cost efficiency. • Identified trends, enhanced processes with technical teams. • Implemented commercial strategies to boost post-purchase value.

• Launched www.decathlon.com.br • Managed 38 employees, fostering collaboration and prioritizing tasks. • Implemented omnichannel strategies • Oversaw B2C and B2B operations, ensuring customer satisfaction. • Reduced transportation costs by 35% • Achieved 24-hour delivery in major cities and enhanced ecommerce customer experience. • Managed P&L for financial viability and profitability. • Achieved >95% delivery satisfaction and CRO >1.8%. • Achieved breakeven in year three and $12M revenue in year four.

• Managed and Established IT helpdesk department • Oversaw 12-member team • Implemented Disaster Recovery Plan for business continuity during critical system failures. • Developed Knowledge Books for internal applications, enhancing issue resolution and operational efficiency. • Managed hardware/software deployment for opening 15 stores, ensuring robust technological infrastructure. • Achieved internal NPS exceeding 95%, showcasing high satisfaction and confidence in provided IT support.

• Responsible for Installation, configuration, and maintenance of hardware and software across over 100 stores. • Responsible for IT support for the production team across 6 countries. • Functional management of 5 front office staff. • Responsible for managing vendors Fujitsu and HP. • Responsible for managing the Service Desk system.

• Execution of sales strategies for the cycling department. • The cycling department ranked second in sales nationwide. • Functional management and training of new team members. • Stock control and inventory replenishment. • Sales analysis by section within the cycling department. • Definition of the product range for the accessories section. • Visual merchandise organization for the DAO accessories section.