Oliver Zehn

Basic

Owner, Co-Owner, datenliebe

Polling, Germany

Skills

Kirby CMS
Matomo
Performance Marketing
Analytics
Datenvisualisierung
Web Analytics
Tracking
Reporting
Google Tag Manager
Google Analytics
Piwik
Google Optimize
Google Data Studio
Digital Marketing
Landingpage Optimierung
Conversion Optimierung
A/B-Testing
Suchmaschinenmarketing
SEO
SEA
Amazon Marketing
Google Ads
SEM
Amazon Advertising
Display-Kampagnen
Displaywerbung
Social Media Advertising
Social Media Ads
Facebook Ads
Instagram Ads
LinkedIn Ads
XING Ads
Web Development
Internet Marketing

Timeline

Professional experience for Oliver Zehn

  • Current 8 years and 4 months, since May 2013

    Co-Owner

    datenliebe

    Wir bringen den Mittelstand ins Web: Touchpoints x Performance

  • 4 years and 11 months, Jun 2015 - Apr 2020

    Director Analytics & Mitglied der Geschäftsleitung, Performance-Marketing

    Virtual Identity AG

    Fachliche und disziplinarische Leitung des Servicecenter Analytics und Research, Aufbau der Disziplin Performance Marketing inkl. Etablierung Partnernetzwerk, Mentor für Online Marketing im 18-monatigen Digital Entrepreneurship Programm, Durchführung von Workshops in den Bereichen Analytics und Online Marketing, Fachliche Beratung der Kollegen an den Standorten München, Wien und Freiburg, Aufbau einer Cloud Lösung für Datenintegration/Transformation/Visualisierung

  • 1 year and 3 months, Mar 2014 - May 2015

    Head of Operations & Mitglied der Geschäftsleitung

    adscale GmbH

    Verantwortung der Bereiche Produktentwicklung & Account Management.

  • 2 years and 3 months, Nov 2011 - Jan 2014

    COO

    iCrossing GmbH

    Verantwortung der Bereiche Client Services, Business Development, Search, Affiliate & Social Media. Entwicklung der iCrossing Services entlang der gesamten Wertschöpfungskette im digitalen Marketing. Optimierung von Arbeitsabläufen & Prozessen zur Steigerung der Effizienz & Servicequalität im operativen Tagesgeschäft. Förderung der intl. Kooperation zwischen den iCrossing Standorten in US, UK, ES & DE. Leitung & Durchführung von Kundenprojekten in den Bereichen Search, Affiliate & Social Media.

  • 1 year and 10 months, Jan 2010 - Oct 2011

    Head of Account Management

    iCrossing GmbH

    Digital marketing, team leadership and further education of iC's account management team, strategic development of iC accounts, execution of internal trainings, preparation and execution of pitches for the akquisition of new clients, strategic and operative client counselling and client service (international), development of performance oriented distribution and marketing strategies, planning and execution of international SEO projects und workshops, tracking, reporting, controlling and optimization

  • 6 months, Jul 2009 - Dec 2009

    Business Consultant

    iCrossing GmbH

    Operative and strategic client counselling and client service (international), development of distribution and marketing strategies, project management (international), search engine optimization (SEO), search engine marketing (paid search), affiliate marketing, display media, social media marketing, online reputation marketing, mobile marketing, referral marketing, performance tracking, reporting and controlling, web analytics, industries: automotive, telecommunication, fashion, FMCG, tourism

  • 1 year, Jul 2008 - Jun 2009

    Account Manager

    iCrossing GmbH

    Operative and strategic client counselling and customer service, affiliate marketing, paid search and search engine optimization (SEO), budget planning, development of distribution and marketing strategies, project management, cooperation management, performance tracking, controlling and reporting, industries: telecommunication, tourism, automotive, finance

  • 9 months, Oct 2007 - Jun 2008

    Affiliate Manager

    iCrossing GmbH

    Setup and administration of international affiliate programmes, performance-based optimization and further development of existing affiliate programmes, conception and execution of marketing measures, acquisition and support of affiliates, cooperation management, referral marketing, reporting and controlling

  • 6 months, Apr 2007 - Sep 2007

    Diplomand

    iCrossing GmbH

    Diploma thesis: Analysis of success factors and trends in affilate marketing for the deduction of procedure recommendations (grade: 1,0)

  • 8 months, Feb 2006 - Sep 2006

    Projektmanager (E-Business & Web)

    TRUMPF Werkzeugmaschinen GmbH + Co. KG

    Project management, development of a corporate blog, further development of „MyTRUMPF“ customer portal, web controlling, content management, support for the worldwide TRUMPF web editors, further development of TRUMPF‘s content management system, development of interactive flash animations

  • 11 months, Apr 2004 - Feb 2005

    Mediengestalter, Web Developer

    DigiMedia

    Web development (PHP, MySQL, HTML, CSS, Flash, Actionscript, ExpressionEngine, Photoshop), Panoramic Movies (QuickTime VR, LiveStage Pro)

Educational background for Oliver Zehn

  • 4 years and 7 months, Mar 2003 - Sep 2007

    BWL und Marketing (Medienmanagement)

    Reinhold-Würth-Hochschule der Hochschule Heilbronn in Künzelsau

    Medienmanagement (Online)

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

Interests

Laufen
Web-Technologien
Calisthenics

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