Prof. Dr. Paul Marx

Employee, Juniorprofessor für Marketing, Universität Siegen

Hannover, Germany


Professional experience for Paul Marx

  • Current , since Apr 2015



  • Current , since Apr 2013

    Juniorprofessor für Marketing

    Universität Siegen

  • Current , since Jan 2004


    Paul Marx - Marketing Consulting

    Conceived, developed and implemented this entrepreneurial venture, including software development and website creation. • Led the company to profitability from its 1st month, and expanded to 3 additional international markets in 2011. • Supplied 8K customers, who conducted 9K+ online surveys. • Provided customers with technical support, including data collection and its capability implementation. • Partnered with JourQual, the preeminent German Ranking of Scientific Journals.

  • 5 years and 5 months, Nov 2006 - Mar 2012

    Research Fellow and Lecturer

    Bauhaus-Universität Weimar

    Provided student lectures for Media Management Master’s program in Multivariate Methods of Data Analysis, Basic Econometrics, Data Collection and Analysis of Data, Strategic Media Marketing and Corporate Communication: Research Perspective. Supervised student Master thesis development. Participated in research projects concerning success factors of motion pictures, media marketing, consumer behavior, services marketing and relationship marketing. Assisted in Dr. Thorsten Hennig- Thurau research projects ...

  • 1 year and 3 months, Jul 1999 - Sep 2000

    Head of Marketing Service

    Handelshaus Vital GmbH

    Coordinated all firm marketing operations, including local and regional advertising, detailed market research and kiosk management, as well as competitor action and price monitoring. Established promotional strategies, and provided comprehensive sales methodologies and support. Employed marketing collateral, and executed “advertisement pressure” mass media campaigns. Partnered in local and regional manufacturing resource marketing campaign planning and implementation. Supervised 2 employees.

  • 2 years and 6 months, Feb 1997 - Jul 1999

    Director of Marketing / Commerce Director

    Petrodvorez gAG

    • Drove the holding unit’s food, home electronics and photocopier marketing operations, including advertising and promotional activities. • Held accountability for budget and personnel. • Established the St. Petersburg branch office. • Initiated purchasing and warehouse operations.

  • Marketing

    Expo-Transit GmbH

  • Managing Director

    TNT promotion group; TNT soft lab; TNT electronics; TNT consulting (Russland)

  • deputy Director

    Civil Society NPO (Russland)

  • ---

    Universität Hannover

Educational background for Paul Marx

  • 2009 - 2012


    Bauhaus-Univerity of Weimar

    Marketing; Recommender Systems

  • 2001 - 2006

    Marketing; Economic Computer Science; Media Management

    University of Hanover (Germany): Economics and Business Administration

  • 1998 - 2000


    Novosibirsk State Technical University - Faculty of Business

  • 1996 - 2000


    Novosibirsk State Technical University - Faculty of Flying Apparatuses -


  • German


  • English


  • Russian

    First language

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