Paulo Rovai

Positions held: Marketing Manager (2010-Present) Manager, Corporate Communication – Mercosur (2007-2010) Manager, Marketing – Mercosur (2004-2007) Defined and developed the Marketing organization, aligned with company´s growth plans in Brazil. Structured Marketing Planning, Communication by Product Line, Media, Retail, Events, and Budget Control areas. Marketing organization evolved from 3 professionals in 2004 to 18 currently.

Increased the number of Sales reps visits by as much as 80%, implementing individual plans of action linked to the new bonus system, revising target-clients, establishing metrics and re-zoning territories.

Positions held: - Business Development Manager, South Latin America Region (2001-2002) - Team Leader, Marketing & Technical, South Latin America (2000-2001) - Marketing Manager, Brazil (1997-2000) - Senior Product Manager (1994-1997) - Product Manager (1992-1994)

Coordinated a six-year-long “Automotive Industry Action” for the whole Rhodia Group, (11 Strategic Business Units) to open communication channels in several areas of the manufacturers such as engineering, projects, painting, and other, generating many business opportunities.

Carried out market short and mid term forecasts of the computer industry of computers and peripherals based in interviews with the 60 largest local manufacturers. Also identified qualitative trends that could impact the company business. The trends and forecasts were a key element for the ellaboration of the yearly business plan/budget and new products launching planning.