Payal Shinde

 Formalized content production schedules which enable 70% improvement in productivity.  Coached the team, removed impediments, and facilitated the development team.  Effectively purchased print, radio, television, and outdoor media buy at 25% more inventory with a 30% reduction in cost.  Facilitated team to be cross-functional & self-organized making multi-fold changes in the efficiency of product development team raised from 33% to 72%.

 Assessed competitor analysis to build the new strategies to gain good business and increase customer satisfaction by around 3.3%.  Accomplished market mapping to analyze the source of the problem in the business to minimize the project cost.  CRM for client acquisition, product offering, legal, and compliance-related documentation for personal banking clients.  Accelerated 64 % new leads to sales qualified leads in Q4 2015.  Increased regional market share by 5.6% within 9 months.

 Assisted the proprietor to manage integrated marketing events across offline and online media which the increased sales revenue by 13% with a projected year-on sales growth of 40k.  Collected and analyzed data on established and prospective customers, competitors, and marketing channels and sources.  Identified, analyzed, and executed new and potential service, market, and advertising opportunities that enhanced the revenue of the company.

 Built a coagulation strategy comparing the competitor brand at the seminar which increased the sales by 65%  Performed market intelligence for efficient decision making, implemented competitive strategies which enhanced the product penetration.  Performed competitor analysis which accelerated new marketing strategies and identified new opportunities in the Thane region.