Peter Morrow

Responsible for Commercial; Sales, Marketing, Account Management & Business Development at Reverse Delta Ltd.

Award-winning leaders in recruitment website design & marketing, Reverse Delta has designed 100s of websites built on our FXRecruiter platform. Search engine optimised, mobile-friendly & integrated with your systems, our websites offer the best candidate experience & show fast return on investment. Our reporting & analytics provide actionable insight into how your digital marketing is performing. With dedicated account managers & support staff, we ensure your job marketing tools run smoothly.

Working as a contractor in the Space, Range and Display for the Buying Team.

Leading the development and implementation of the optimum customer product ranges, end to end supply chain for a food Online Fulfilment Centre (Dark Store).

Working within a large cross functional programme team across numerous sites, on the design, development and implementation of space and range projects. Project Budget +£12million • Implemented pack size optimisation solution in Non Foods. Improved sales, markdown & forecasting. • Managed communications plan to transition £68m GM stock from food to non-food systems • Enhanced the process of on-boarding 3rd party concessions • Implemented JDA planogram system • Implemented Wi-Fi in Business Centres

Managing the corporate merchandising methodologies used within the business. Conducting space and range training to the buying and support functions. Managed the corporate contracts with 3rd parties for visual merchandising packs and product merchandising. Managed a team of 2. Achievements: • Signing off the Corporate Calendar for Range Reviews • Conducted the re-negotiation of the 3rd party contract for merchandising packs • Developed the 3rd party Merchandising Accreditation and Auditing Scheme

Project managed the Category Review Process, and through data analysis increasing sales and market share. Systems used – Marketmax, JDA, Aimia Achievements: • Managed 31 Category Range Reviews • Increased macro space in Dairy Category to grow sales • Driving sales performance by introducing new products • Promoted competitor visits with buyers and suppliers to ensure benchmark best in class

In the Store Managers absence, responsible for associated duties and management of a team of 32 managers and 600+ store colleagues. Manage a team of 8 managers directly. Achievements • Implemented availability processes in store to deliver better Sales. • Improved Sales and Profit of Petrol, Cafe and Online operation through coaching and training. • Improved Food Safety and Health & Safety Audits. Made Regional Centre of Excellence. • New Pharmacy setup; hiring and training plans

The efficient running of the Format Directors Office. Formats as a division was responsible for £1.8billion of capex to modernise the Sainsburys estate. • Responsible for all communication • Pre –reading to prioritize all communication and board papers • Secretary for key governance meetings, ensuring minutes were timely circulated and followed up • Co-ordinate all presentations to deliver great communication • Conduct industry research to identify opportunities to benchmark against

Various Operational Roles: - Checkout Manager - Compliance Manager - Administration & Finance Manager - Administration Manager - Stock Control Manager - Systems Manager Locations across the South East in Bedfordshire, Berkshire, Buckinghamshire, Cambridgeshire, Gloucestershire, Hampshire, Hertfordshire, Oxfordshire, Suffolk, Wiltshire.

5 year opening learning BA Hons in Retail Marketing. Units covered such as management, marketing, brand marketing, operations/logistics, people management, customer service, consumer behaviour and culture, strategic marketing management, strategic operations and supply chain management.

While focusing on management and leadership, the course built on the functional areas of business namely administrative, organisational and financial skills, understanding organisational change and the impact of technology on the workplace.