Ramon Lopez


Angestellt, Direktor Owner, ENCANTO Sàrl

Genf, Switzerland


•Senior Director with entrepreneurial and pioneer spirit and more than 20 years of proven progressive solid performance m
strategy definition
process and organization optimization •Retail and wholesale and key account management in multiple countries/offices
driving sales-marketing at international premium levels •Business set-up and expansion
established retail and wholesale networks (mainly at Bvlgari
Cartier and Chopard) •Luxury jewelry
watches and accessories industry: branding
sales and operations management •Planned and implemented strategies
qualitative standards
evaluation tools
data base
action plans (example: Cartier with 13 boutiques and wholesale networks with 4 offices and 20 countries) •P&L
profit center management
budgeting and expense control
sales and business development •Recruiting
motivating collaborators -Areas of Expertise: •Operations management
performance-by objectives management •Planning and coordination of action plans
efficient data base internal controlling
analysis-action (statistics
analysis of results) •Problem solving
decision making
solution implementation
customer relations
commercial negotiation
communication and persuasion
attention to detail •Change management
mentoring and motivation
team building
dynamic leadership
determining quantitative and qualitative targets
evaluation •Stock analysis
sales planning and purchasing including new product planning/launch •Service
customer service
follow-up improvement and initiatives


Professional experience for Ramon Lopez

  • Current 17 years and 7 months, since 2005

    Direktor Owner

    ENCANTO Sàrl

    •Consulting in commercial strategy, support and analysis of different markets for various luxury brands/products •Launching, development and follow up for different brands/producers in existing and new markets •Agency for jewelry and watch products / brands in various European countries

  • 10 months, Jan 2005 - Oct 2005

    Responsible - World Sales

    Manufacture Patek Philippe, Geneva

    • World subsidiaries commercially reporting to me • Authorization / cancellation of concessions • Formulated new procedures and reporting guaranteeing control and full transparency of all commercial activities including stock management Presentation and validation (by the Management board) • Initiation of a client data base • Overview, control and follow up of the grey market, eventually sanctions • “Per interim” management of the Spanish subsidiary

  • 1 year and 6 months, Jul 2003 - Dec 2004

    Northern Europe Wholesale and Retail Director


    •Reporting directly to the vice-president Mr. Karl-Friedrich Scheufele•Personnel in my department : 60•P&L budget, sales and teams management •Following results of an analysis/audit of the wholesale network (generate 80% +of brand total), which I initiated and executed, I formulated, presented and implemented a new strategy Test market: Germany - extraordinary qualitative success (including sales increase +60%) •Management of the Northern Europe subsidiary Retail

  • 2 years and 5 months, Feb 2001 - Jun 2003

    Member of the Comité de Direction Opérationnelle (CDO)

    Cartier – Richemont

    Groupe Richemont - Europe du Nord (EDN), Munich • The business policy, synergies and shared services of all Richemont brands are the main subjects on the agenda of this restricted committee • The CDO decides the strategy of Richemont Northern Europe

  • 2 years and 5 months, Feb 2001 - Jun 2003

    Wholesale Director Northern Europe


    • Reporting directly to Northern Europe General Manager • Personnel in my department: 50 • Running this important recently extended profit center generating 70% of brand total • In charge for all commercial networks and products in 20 markets -Germany, Austria, Netherlands, Scandinavia and Eastern Europe- driving development and management of key accounts • I elaborated and presented division´s Marketing Plan to the Cartier President + Management

  • 1 year and 7 months, Jul 1999 - Jan 2001

    Operational Retail Director Northern Europe


    •One of my most important challenges in my career is my contribution to the successful merging and re-organization of Austria, Germany and NL subsidiaries in a new geographical area Northern Europe and based in Munich •Developing the retail network while implementing new retail strategy and new boutique concept •Internalization of franchises, openings and upgrading existing stores, relocations (excellent qualitative and quantitative results, including significant turnover jump: 100%+

  • 5 years and 6 months, Jan 1994 - Jun 1999

    Wholesale Manager for Europe


    • Reported directly to the World Distribution Director • Initiated, developed and Managed the wholesales activities in Europe (with the exception of Italy and Switzerland) • Authorization, cancellation of concessions •Extraordinary launch and development´s results (pioneer spirit) of this new activity, in a short period the distribution became a very profitable division for the Bvlgari group, every year I generated sales over 100% versus precedent year, always largely over budget

  • 5 months, Aug 1993 - Dec 1993

    Store Director


    •Reporting to the Managing Director Northern Europe •Opening this important strategic store, immediately sales on line with a very aggressive budget •Hiring and training personnel •P&L, budgets, sales , team, follow up of store construction, opening •Marketing: Stock purchasing, PR, data base, important event opening

  • 3 years and 11 months, Sep 1989 - Jul 1993

    Store Director with procura


    •Opening of this first strategic store and subsidiary in Germany (pioneer spirit) •Hiring, training and promoting personnel 15 (12 nationalities) •P&L, budget, reached extraordinary sales 12 Millions + DM (K€ 6.000), team •Participating at Bvlgari International Conventions and regular internal Bvlgari Management education-seminars •Ensured delivery of superior customer service and satisfaction, culminating in all-time high customer-satisfaction rating •Marketing

  • 3 years, Jan 1986 - Dec 1988

    Sales Direktor of the Geneva main Store

    Chatila Jewelers

    •Reported directly to the owner, Mr. Nicola Chatila •General restructuration (organization, inventories, reporting..).Excellent qualitative results (including FCH 20 millions+) •Responsible for budget, sales, stock and team

  • 5 years and 5 months, Aug 1980 - Dec 1985

    Responsible for the Geneva Store with procura

    M. GERARD Jewelers

    •Reported directly to the owner, Monsieur Gérard •Sales, staff and a very important inventory •Participation at event activities in the other 2 Lausanne and Gstaad stores

  • 10 months, Oct 1979 - Jul 1980

    Vendeur Placier

    M. GERARD Jewelers Paris

    •M. Gérard was one of the greatest jewelers of his time. I´ll always be grateful to this generous and extraordinary person, for his trust in me, for training me and introducing me to the magnificent world of precious stones and high jewelry (entry price for a set KUS $ 250)

Educational background for Ramon Lopez

  • 1976 - 1978


    Institut Catholique : Paris

  • 1976 - 1978


    Institut Catholique : Paris


  • German


  • English


  • Spanish

    First language

  • French



a challenging position
not necessarily in the jewelry-watch industry.

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