René Reineke

Self-employed, Managing Partner, orbit9

Wien, Austria


Professional experience for René Reineke

  • Current , since Aug 2018

    Managing Partner


    We are a specialized digital agency for digital business building. Our goal is to help our clients create change that matters - the transformation of B2B services, enabled by technology, and sustained through capabilities. Our approach: We build, test, and deliver digital products and services based on your organization's needs. Focused on problem-solving and high pace, we stay close to your organization without getting stuck in the corporate grind.

  • 1 year and 2 months, Aug 2018 - Sep 2019

    Entrepreneur in Residence (Contractor)

    The HEINEKEN Company

    The department Global Commerce Innovation at Heineken International delivers new (digital) ventures and business models with global reach. As an Entrepreneur, my job is to develop, test and scale digital business models. Customer-centricity is key in refining our ideas using napkin tests, smoke tests, building MVPs and pivoting where necessary. And yes, this includes going out of the office to identify customer segments using qualitative research.

  • 3 years and 3 months, Jun 2015 - Aug 2018

    Digital Media Manager / Lead Digital Austria

    Roche in Österreich

    I lead the digital transformation of Roche's Austrian affiliate. Roche is one of the largest and most innovative pharmaceutical companies in the world. My mandate is to leverage digital for all customer-facing departments (e. g. marketing, sales, communications, medical) to improve efficiency and to increase the number of customer touchpoints.

  • 1 year and 4 months, Feb 2014 - May 2015

    Founder & CEO

    SafeSignal UG

    SafeSignal provided businesses with a hotspot solution adapted to German law. When I founded the company in 2014, offering free Wi-Fi to customers involved a legal risk: business owners were sued if their WiFi was used for illegal activities (music/ movie downloading, hacking, etc.). The solution was available on a subscription and catered to hotels, restaurants, and others a like. The development was completely bootstrapped using a network of freelancers and an agile approach.

  • 1 year and 8 months, Jun 2010 - Jan 2012

    Social Media Consultant (Contractor)

    ING-DiBa AG

    ING-DiBa mainly communicated with customers via email, web and telephone and are valued for the simplicity and easy access to their services. However, they were not active on Social Media and needed to evaluate business opportunities and customer needs. My work as contractor included: a) business consulting and pitching the leadership team. b) leading subprojects on strategy, reputation management, reporting and its implementation into existing business processes.

  • 1 year and 8 months, Jun 2010 - Jan 2012

    Senior Social Media Consultant

    UDG United Digital Group

    My work: defining and implementing digital strategies and campaigns from initial planning to execution. This included stakeholder management, e.g. forming strong relationships with customers to identify their needs. Also, leading a team of social media consultants in various digital projects in industries like finance, hospitality and telco. I was awarded working with one major client of the agency, which is the leading direct bank in Germany. Note: UDG United Digital Group was pre-merger known as jaron.

  • 1 year and 6 months, Mar 2010 - Aug 2011

    Lehrbeauftragter für angewandte Statistik

    Hochschule für Angewandte Wissenschaften (HAW Hamburg)

    Who likes applied statistics and analytical work? Well, me! And I took my first teaching assignment, which enabled me going beyond my comfort zone. The challenge: getting 40 bachelor students knowledgeable in statistic software. This included defining the syllabus with the head of the department, the production of material and teaching the content in an engaging way to the students. Due to the good evaluation of my performance, I taught the course for 3 semesters before relocating from Hamburg.

  • 1 year, Jun 2009 - May 2010

    Junior-Consultant Online Marketing

    dgroup - part of Accenture Consulting

    I joined the digital marketing consultancy at an entry-level position and was responsible for the planning, pitching and implementation of digital campaigns as a project team member. Through numerous projects I gained experience in different industries (e-commerce, retail, fashion) and general experience in project and account management. Since I produced good results, I got to work with the major clients of the company like OTTO Group and Tchibo.

  • 1 year, Jun 2008 - May 2009


    IEC in Sports AB

    • Verantwortlich für technische Produktion und Distribution von TV-Liveübertragungen mit teilweise über 20 Mio. Zuschauern • Definition und Kommunikation technischer Anforderungen und Abläufe • Schnittstelle und Steuerung technischer Dienstleister • Erster Ansprechpartner für sämtliche Produktionsbeteiligte und Kunden: Veranstalter, Produktionsunternehmen und TV-Sender • Reporting und Produktionsnachbereitung

  • 8 months, Nov 2007 - Jun 2008

    Business Development

    Sportcast GmbH

    • Projekt: Dokumentation technischer Prozesse und Schnittstellen des weltgrößten Fußball-Digitalarchivs mittels BPM-Software • Abgabe von Handlungsempfehlungen zur Prozessoptimierung

Educational background for René Reineke

  • 2 years and 8 months, Oct 2011 - May 2014

    Medien und Politische Kommunikation

    Freie Universität Berlin

    Note: 1,5 (sehr gut) Most interesting to me was the intersection of media, digitalization and its impact on society. Due to previous work and travel experience in the Middle East, I focused on the analysis of Persian media and did extensive trips to the region.

  • 3 years and 6 months, Mar 2005 - Aug 2008


    Hochschule Fresenius

    Abschlussnote: 1,9 (gut); Auslandsstudien in Krakau, Polen und Tomsk, Russland; Schwerpunkte: Medienmanagement, Marketingmanagement; Abschlussarbeit: Ökonomisierung journalistischer Berichterstattung am Beispiel der Mediengruppe RTL Deutschland


  • German

    First language

  • English


  • Spanish


  • French


  • Persisch


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