Sanne Wijbenga


will be available soon. 🕒

Selbstständig, Independent Designer / Creative Director, Sanne Wijbenga, verfügbar ab Juni 2022

München, Germany


Creative Direction
Concept Development
User Interface Design
Agile Methods
Scrum Master
Art Direction
Web Design
Social Media
Design Thinking
Interface Design
Graphic Design
UX Design
Interaction Design
Digital Branding
Branding & Identity
Product Owner
Smart Home
Internet of Things
Team Management
Team leadership
Design Consultation
Creative Strategy
Agile Coaching
Digital Strategy
Digital Design


Professional experience for Sanne Wijbenga

  • Current 3 years and 7 months, since Nov 2018

    Independent Designer / Creative Director

    Sanne Wijbenga, verfügbar ab Juni 2022

    I love working with ambitious clients and start-ups who are looking to bring their dream project to life or take their digital product or online presence to the next level. Projects always result in something tangible, which can be anything from a website, a design system, a digital product or service, a landing page to a prototype bringing a vision to life. I can also support you in further developing or setting up your design team.

  • 1 year and 3 months, Nov 2020 - Jan 2022

    Head of Product Design


    Cloom is an online live fitness platform offering live group classes in the comfort of your own home, while still receiving professional feedback from a trainer. Cloom is on a mission to offer fun, short and affordable workouts to women who are trying to find the right work-life-health balance.

  • 2 months, May 2020 - Jun 2020

    Designer (Freelance)

    Wirecard AG
  • 8 months, Sep 2019 - Apr 2020

    Creative Director (Freelance)

  • 3 months, Nov 2018 - Jan 2019

    Designer (Freelance)


  • 2 years and 1 month, Oct 2016 - Oct 2018

    Director Connected Living / Design Director Interface Design


    IXDS is Germany’s leading service design agency. IXDS designs and prototypes meaningful user experiences for all service touch points – both analog and digital. I lead the Connected Living unit focusing on projects around the Smart Home and beyond. Later I took on the role of Design Director Interface Design, which meant being responsible for 17 designers both in Munich and Berlin, the design quality of projects and making sure the interface design skill is being further developed inside the company.

  • 2 years and 2 months, Aug 2014 - Sep 2016

    Creative Director


    SinnerSchrader is one of Europe’s leading digital agencies. With a focus on e-commerce, strategy and communication, SinnerSchrader offers the full range of digital agency services. As Creative Director I was responsible for the Allianz Germany account. We were helping Allianz to make their insurance products available online. My role was both client facing and internally focused on overlooking design, UX and development. I supported other accounts such as O2 and BMW and lead pitch teams when needed.

  • 6 years and 8 months, Aug 2007 - Mar 2014

    Senior Interactive Art Director / Creative Strategist

    Fabrique [Brands, Design & Interaction]

    Fabrique is a multidisciplinary communication and design agency and one of the top online agencies in The Netherlands. I’ve helped build up their Amsterdam office. 
 I worked for a mix of consumer brands and cultural clients such as Albert Heijn, I Amsterdam, Artis Royal Amsterdam Zoo, ING bank, The Rijksmuseum, SNS Reaal, The Van Gogh Museum and Ziggo. My work consisted of advising clients, creating concepts and strategies, giving presentations and workshops, and directing and teaching designers.

  • 1 year and 1 month, Jun 2011 - Jun 2012


    Fontanel Magazine

    Fontanel is the online design magazine in The Netherlands. I wrote about everything that inspires me. From design to photography and animation.

  • 6 months, May 2011 - Oct 2011


    Startup is a fun way to navigate through thousands of music blogs or as Wired magazine said "Shuffler: Channels Blogosphere into Simple Music Stations". I helped out the Shuffler team with advise on design, especially for their iPad app.

  • 1 year and 1 month, Oct 2009 - Oct 2010

    Member of Selection Committee

    Dutch Design Awards

    I was a scout and member of the jury for the Dutch Design Awards. Our goal was to nominate the best Dutch Design and make a selection of the best work of the year. The international jury awarded the ultimate best of the year.

  • 5 years and 1 month, Aug 2002 - Aug 2007

    Senior Interactive Designer

    Studio Dumbar

    Studio Dumbar is a world renowned design agency in Rotterdam, balancing large branding assignments with small cultural projects. I worked for a range of corporate and cultural clients such as: Marlies Dekkers, Essent, C Broadcasting, KPN, Amsterdam Sinfonietta,, H+F Collection, Dutch Emissions authority and the Dutch Ministry of Foreign Affairs.

  • 3 months, Oct 2001 - Dec 2001



    TBWA is an international advertising agency. I did a 3 month internship during my education at the Hogeschool voor de Kunsten Utrecht (HKU). I worked for Disneyland Paris, the SIRE Fireworks campaign and Unicef.

Educational background for Sanne Wijbenga

  • 3 months, Feb 2020 - Apr 2020

    Business Design


    A 6-week part-time program that teaches business to designers. The training provides theoretical knowledge and practical methods for Industry Analysis, Competitor Analysis, Business Strategies, Business Models, Business Strategies, Design Metrics, Business Metrics, and Prototyping with Numbers.

  • 1 month, Oct 2015 - Oct 2015

    Product Owner Training

    Jeff Sutherland

    Two day training focussed on the role of Scrum Product Owner and the discovery process in product development.

  • 1 month, Sep 2015 - Sep 2015

    Agile Change Management

    Jim Coplien

    Two day course focussed on helping agencies move to a more agile based organisation and culture. Learning from frameworks such as Scrum.

  • 5 months, Jan 2015 - May 2015

    Management Course

    Niederholz und Partner

    Eight day management course on leadership, communication and conflict management. The course was held internally at SinnerSchrader.

  • 2013 - 2013

    Brand Centered Design


    Five day course on branding and what influence branding can have on interactive design. The course was given by strategists Susanne Peters and Majorie Dijkstal and was held internally at Fabrique.

  • 3 months, Mar 2011 - May 2011

    Management van mensen

    De Baak

    'Management of People' was a seven day course on effective leadership, influence and motivation of employees.

  • 4 years and 1 month, Aug 1998 - Aug 2002


    Hogeschool voor de Kunsten Utrecht

    Next to illustration I developed an interest in animation, video, webdesign, games and graphic design. My graduation project was nominated for the 'Kunstanjer' of the Prins Bernhard Culture Foundation Utrecht by the


  • English


  • Dutch

    First language

  • German


  • French



Art Direction
Social Media
Agile development (Scrum)
Branding and Identity
Creative Strategy
Online Magazines

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