Sebastian Hoppe

Ad interim | Chief of Staff to Global Head of Innovative Medicine & RTX Asset Lead

Deployment of digital and marketing omnichannel functionalities across countries. Ensuring organizational readiness by owning EU marketing functionalities within Veeva CRM environment, coordinate and prioritize requirements for CRM run release. Leading the AI & ML-based Next-Best-Action (NBA) Engine implementation & deployment across European markets. Scaling Digital Business transformation-based learnings across EU countries and ensure omnichannel readiness within content E2E processes.

Leading local implementation and coordination of various European systems, tools and processes for CRM, BI, Analytics and Omnichannel in Central Europe. Developing and deploying a fully integrated Customer Relationship Management solution in Central Europe including Omnichannel activities, launching various Data & Analytics platforms with connections to CRM. Acting as local data steward within Advanced Analytics project and lead outcome training & translation for field employees & first line managers.

Coordination of global CRM deployment in Germany with >300 end users. Coordination & implementation of relevant CRM training for end users. Technical implementation of new sales structures, targeting & segmentations and cycle plans in the Veeva/ Salesforce.com CRM System, Master Data Management (area-specific access rights/ role assignment), customers and products. Management and creation of key messages, materials and samples in consultation with the Brand teams.

Wirtschaftswissenschaften, Soft Skills, Zukunftsmanagement, Projektmanagement