Silke Bochat

Premium

Angestellt, Head of Design Europe, Africa-Eurasia, Colgate-Palmolive

Basel, Switzerland

About me

Design Executive with 20yrs international experience in complex, large FMCG and non-FMCG corporations such as Colgate, PepsiCo, Vodafone, Mars and Beiersdorf and an outstanding track record of award-winning brand designs, brand experiences and innovations and highly effective design leadership approaches.

Skills

Design Leadership
Design Management
Experience Design
Design Thinking
People Leadership
Strategy
Design Framework
Strategic Roadmap
DesignOps
Team Transformation
Change Management
Brand Design
Brand Experience
CX
Consumer-centricity
Consumer-centric innovation
Consumer Journey
User Experience Design
UX
360 Brand Experiences
Service Design
Digital
Design Sprints
Creative Direction
Visual Identity
Packaging Design
FMCG
English
People leadership

Timeline

Professional experience for Silke Bochat

  • Current 3 years, since Jan 2020

    Head of Design Europe, Africa-Eurasia

    Colgate-Palmolive

    Direct report to Global Design HQ, NY. In charge of design in Europe, Africa-Eurasia. Implementing, leading, scaling design into the business, driving new strategic capabilities, establishing DesignOps and x-functional programs.

  • 3 years and 1 month, Oct 2015 - Oct 2018

    Head of Design / Sr Director Eastern Europe

    PepsiCo

    Direct report to Global Design HQ, NY (Chief Design Officer Mauro Porcini). Transformed EE Team to Strategic Design Function (entire stage gate: FEI, strategy, design to prod). Scaled by Vision, 5yr strat plan/roadmap, incl DesignOps (transition phases, agency pool, ROI, staffing, career paths, WOW etc). Embed to X-functional programs, Marcom. Built capabilities: 360 Brand Design/Experience. Design thinking. Consumer-centric innovation. Digital & emerging technologies. d2p, automation. Workspace design.

  • 4 years and 1 month, Oct 2011 - Oct 2015

    Lead Design Manager

    Beiersdorf AG

    Org set-up of global design function (vision, framework, designOps). Dev+Roll-Out of award-winning NIVEA VisID (w Yves Behar, fuseproject). Design research, brand asset strategy & direction on NIVEA (+ Florena, Labello, Duo, 8x4, Hidrofugal) vertically+horizontally across channels & functions (retail, d2p, digital incl CMS/DAM) across 1600 SKU & 10 categories (from Body, Face to Deo). Innovations: e.g. In-Shower Lotion, Care Creme, Shaving, Face Cellular+Pearls, Deo Black/White, Body Mousse, Hand Cream

  • 1 year and 1 month, Oct 2010 - Oct 2011

    Design Manager

    Mars

    Design Manager Bars at Mars Chocolate, on global brands Snickers, Twix, Mars and regional jewels Milky Way, Bounty, Balisto. Dotted line to R&D, direct report to Design Team UK in charge for fueling innovation pipeline through customer journey, brand design, brand books, design research, design thinking program, signature tools & processes, pipeline projects

  • 3 years and 4 months, Jul 2007 - Oct 2010

    Design Strategist / Design Manager

    Lothar Böhm GmbH (Design Agency)

  • 1 year and 8 months, Jun 2006 - Jan 2008

    Material & Identity Research & Exhibition

    Material Stories

  • 2 years and 6 months, Jan 2005 - Jun 2007

    Design Director

    TBWA

  • 1 year, Feb 2004 - Jan 2005

    Brand Strategist

    TBWA

  • 1 year and 4 months, Nov 2002 - Feb 2004

    User Experience Designer

    Vodafone

Educational background for Silke Bochat

  • 7 months, Jan 2000 - Jul 2000

    Industrial Design

    Instituto Superior de Diseño (ISDI), Havana, Cuba

  • 5 years, Sep 1997 - Aug 2002

    Design

    Koeln International School of Design (KISD), Univ. of Applied Sciences Cologne

    interdisciplinary + project oriented study program with 12 design disciplines, eg. Design Management, Ecology & Design, Gender & Design, Service Design, Design for Manufacturing

Languages

  • German

    First language

  • English

    Fluent

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