Ing. Stefan Granitzer

Owner, Director Business Development & APAC Operations, GmbH

Sydney, Australia


Agile Leadership
Business Development
Product Marketing
Global marketing
Cross-Functional Leadership
Product positioning
New Product Development
New Product Launch
Product Lifecycle Management
P&L Management
Marketing strategy
Business Process Improvement
Budget Planning
Strategic Planning
International experience
International Business Development
International Management
Market Research
Mergers & Acquisitions
Competitive Intelligence
Project Management
Change Management
Capital Equipment
Value Based Selling
Requirements Engineering
Value Proposition Development
Product innovation
Business Process Excellence
Collaboration Management
Strategic Partnerships
Brand Positioning
Lean thinking
Growth acceleration
Mulitcultural relationships
High performing teams
German language
Spanish Language
Experience China
Mandarin Chinese
Latin America


Professional experience for Stefan Granitzer

  • Current , since Dec 2017

    Director Business Development & APAC Operations GmbH

    ‘We believe that everyone should be able to enjoy the gift of hearing. We connect people to the world – with passion and love for hearing’. We offer first-class, all-inclusive hearing restoration services to those who suffer from a disabling hearing loss. We provide the highest standard of hearing care through our private clinics in Austria and China. • My contribution is the development of the global business strategy and setup strategic partnerships, and managing operations across APAC.

  • 11 months, Jan 2017 - Nov 2017

    Senior Consultant

    Cochlear Latino America

    • Developed ‘industry first’ program to maintain strong engagement and relationships with Key Opinion Leaders (Influencers). Championed the program's execution. • Responsible for ongoing competitor analysis, competitive positioning and staff training by implementing a new Strategic Selling methodology.

  • 7 years and 6 months, Jul 2009 - Dec 2016

    Sr. Global Product Mgr - Implants & Surgical Products & Strategy

    Cochlear Ltd

    • Executed challenging marketing communications and product management roles both regionally and globally. Roles involved program management, manufacturing, logistics, R&D, sales, finance, regulatory, and reimbursement issues. • Worked with cross-functional stakeholders in a matrix organisation for the development of the strategic roadmap, launch of next-generation technology products and new categories. • Spearheaded paradigm shifts in reimbursement strategies, and market segmentation.

  • 1 year and 2 months, May 2008 - Jun 2009

    Senior Corporate Communications Mgr

    Cochlear Ltd

    • Provided decisive direction in aligning corporate goals and clarifying project strategy and activities to ensure achievement of deliverables for two critical product launches that were subsequently awarded the Australian Design Award (2008) and Red Dot Award (2010). • Played key role in strengthening the Cochlear image through a new master brand direction focused on customer-outcome research and development of an interactive 3D animation of Cochlear’s innovation vision.

  • 1 year and 6 months, Dec 2006 - May 2008

    Senior Product Manager - Asia-Pacific

    Cochlear Ltd

    • Appointed to a management role that had been vacant for multiple years for a region in need of operational efficiency to optimise business services, customer care, and sales. • Planned and implemented a clear turnaround in performance and productivity, including a scalable product introduction process and standardised sales and marketing communications process while improving relationships with key industry organisations and strengthening the company’s perception as scientific thought leader.

  • 2 years and 7 months, Jun 2004 - Dec 2006

    Marketing Mgr. Asia-Pac - Services

    Teradyne Shanghai Co Ltd

    • Asked to orchestrate a turnaround of a struggling services business by establishing a localised spare parts repair model, a complex initiative requiring a major paradigm shift. • Successfully overcame widespread resistance in securing a strategic partner, overhaul pricing policies, create new processes, adapt sales operations, and maintain customer loyalty. • The new business model increased quarterly revenue stream 5X over 3 years with 30% profit, and reduced supply chain expenses more than 50%.

  • 3 years, Jul 2001 - Jun 2004

    Application- and Customer Service Mgr - Europe

    Teradyne Munich GmbH

    • Changed priorities rapidly when the company acquired a larger competitor. Focused on M&A related issues such as adding new customer segments – as staff turnover rose to 50% along with quality and sales issues. • Instituted a major turnaround strategy and stemmed turnover by restructuring the team by focusing on coaching, and realigning culture and vision. • Restored service to the customer while driving down operational costs through an innovative channel partner program and localised repair model.

  • 1 year and 8 months, Dec 1999 - Jul 2001

    Test Technologist

    Teradyne Singapore Pty Ltd

    • Exploited a massive business opportunity for more complex, large-scale projects with strategic customers, yielding roughly $7M in repeat business with Siemens Shanghai and Huawei and closing an additional $4M in orders in the emerging telecom market of China. • Developed world-class field engineering team in China, Malaysia, Japan, and Singapore that could assume maintenance of existing solutions and implement future solutions independently.

  • 2 years and 1 month, Dec 1997 - Dec 1999

    Customer Service & Applications Manager

    Teradyne Munich GmbH

    • Provided expert engineering support to an international sales force and all existing accounts across Central and Eastern Europe. • Contributed to opening up several strategic accounts where technical design was key, and achieved timely delivery of an innovative, first-of-its-kind automation solution to Blaupunkt Automotive.

Educational background for Stefan Granitzer

  • 3 months, Mar 2019 - May 2019


    Harvard Business School Online

  • 2 years and 2 months, Jun 2000 - Jul 2002

    eBusiness & eCommcerce

    Australian Graduate School of Business

  • 4 years and 11 months, Sep 1986 - Jul 1991

    Electronics & Telecommunications

    HTL Innsbruck


  • English

    First language

  • German

    First language

  • Spanish


  • Chinese



Medical device
Global market
Global Business Strategy
Senior Management


Spending time with my kids

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