Sudario Alonso Neto
Angestellt, Senior Business Marketing Manager, Philips Respironics
United, Vereinigte Staaten
Werdegang
Berufserfahrung von Sudario Alonso Neto
Bis heute 6 Jahre und 1 Monat, seit Apr. 2018
Senior Business Marketing Manager
Philips Respironics
Ensuring the efficiency of business operations as well as setting strategic goals for the future. * Manage profitability [P&L] of our business to drive sustainable development and long-term success * Develop, establish and maintain marketing strategies to meet organizational objectives by executing online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, account based marketing, etc
Bis heute 18 Jahre und 10 Monate, seit Juli 2005
Sales & Marketing Consultant
Philips Healthcare
1 Jahr und 1 Monat, Apr. 2018 - Apr. 2019
Senior Field Marketing Manger
Philips Respironics
Developing and deploying strategy for continuous growth in North America in both B2C and B2B channels. • Drive campaigns in respective geographies to promote products and solutions. • Marketing communications, consumer marketing, channel marketing, market intelligence, reimbursement/payer relations, digital marketing and pricing • Execution of local market events to deliver high ROI
9 Monate, Juli 2017 - März 2018
Market Development Manager
Philips Healthcare
Responsible for facilitating a good coordination between the Field and the Business Unit in upstream and downstream activities, Pricing strategy, Communication, Channel development consultancy, New product introduction And other marketing mix related activities
10 Monate, Juni 2017 - März 2018
Senior Marketing Manager
Philips
Introduced the new Population Health Management business in the USA. • Delivered value propositions and positioning statements for customers. • Optimized business opportunities, lead generation, campaigns, digital media, CRM and reporting. • Contributed insight into solution development and adjacent technologies.
4 Jahre und 3 Monate, Apr. 2013 - Juni 2017
Field Marketing Manager
Philips
Delivered post-acquisition strategy with upstream and downstream marketing in USA. • Developed, implemented and project managed brand transition to Philips. • Delivered integrated campaigns, PR, experiential, creative marketing and events, digital media, social media, content, media planning, sales and education tools, new product launches and partnerships/sponsorship. • Proactive streamlined main contract discount strategy through analytics (GPO, IDN, Government, etc.).
Ausbildung von Sudario Alonso Neto
1 Jahr und 7 Monate, Juni 2003 - Dez. 2004
Business Administration
Florida International University
Marketing
7 Jahre, Jan. 2000 - Dez. 2006
Mass Communication
Universidade Anhembi-Morumbi
Sprachen
Englisch
Fließend
Portugiesisch
Muttersprache
Spanisch
Gut
Deutsch
Grundlagen