Svenja Altan

BOLD is a Boutique Communications Agency offering its services and networks in PR, Lifestyle & Guerrilla Marketing, Content Development, Social Media, Trend Research and Pop-Up shops with offices and galleries in Berlin and Los Angeles.

• Responsible for Budget allocation, strategic planning and implementation of innovative marketing programmes that gain market share and maximise brand awareness, sales and profitability of FINLANDIA Vodka Germany • Develop, plan and manage Jack Daniel's On-Trade and Wholesale activities

• Efficient and team-oriented communications management between the marketing department, Brown-Forman Beverages, and the sales department, Bacardi GmbH • Successful development, planning, implementation and evaluation of channel relevant on-trade programs for ‘Southern Comfort’ and ‘Finlandia Vodka’ • Increase of brand equity and facilitation of customer relationship management by on-going support of national sales force with highly innovative concepts and premium tools • Lead of project work involving

• Development of a comprehensive thesis on the topic ‘Customer Retention in the on-trade sector: The importance of market segmentation.’ which served as a facilitator for internal processes and new business development • Extensive research in coordination with several departments (Human Resources, Marketing Research, Operations Management) made networking a key to success

• Part-time employment as a customer consultant • Ability to exceed different customers’ expectations in any situation • Participation at the seminars: ‘Understanding the customer’ and ‘Personality training and successful brand communication’

• Responsible for all communication with German head office • Preparation of daily US newsletter • In-depth online, print and telephone research for viable topics and articles

Position: Intern, Editorial Office of the daily live broadcast shows ‘SAM’ and ‘taff’ • Production of two broadcasts on lifestyle topics including shoot, text and edit • Daily production of Teasers and Trailers • Evaluation and Revision of external TV coverage

• Full-time position assisting in all areas of the event planning process: brainstorming, conception, calculation, organization and execution • Constant new business development and acquisition of sponsors • Key Projects: after show party of ‘Moulin Rouge’ and ‘Traffic’ at the ‘Berlinale Film Festival’