Thomas Katakis

•Trade Marketing Activation responsibility. •Media & PR management via Media Shop and PR agencies •Social and Digital media introduction and management •Sports Marketing in major sponsorships: Olympiacos FC, AEK Athens and PAOK Salonica

• Brand management assignment. Full responsibility on P&L and MKT activation (both Above and Below the line). Main brands: STR8 Male Care line, Trojan condoms, Arm&Hammer, Pearl Drops Oral Care, Nair depilatories • Strategic Marketing assignment (Regional role). Participation of the product & copy development of STR8 fragrance line in Sarantis territory (Eastern Europe). Project leadership of Mustang fragrance development in the USA. Market audit and countries’ Marketing plans alignment responsibility.

Brand management assignment. Full responsibility on MKT activation (both Above and Below the line). Main brands: the sun care line of Vichy (Capital Soleil), Vichy Deodorants, Vichy Aqualia Thermal and Inneov brand.

• Sales volume responsibility for Greece B2B business (Wholesalers and Cash & Carries). • Key Account Management (La Pasteria, Goody’s) • Marketing Activation (FoodService gadgets, Trade Fairs)