Valery Leprevost

Berufserfahrung von Valery Leprevost

• Bis heute 9 Jahre und 7 Monate, seit Okt. 2014

  International Sales and Marketing Director

  MAM Babyartikel GmbH

• 2 Jahre und 10 Monate, März 2011 - Dez. 2013

  International Commercial Director

  Pago International

  Member of the company executive board, involved in all key decisions and Head of marketing / As such, helped to bring the brand back to turnover growth after 2 years of decline / In less than one year, redefined the positioning, ran an advertising pitch, changed agency and developed a new brand campaign. In parallel, put together a strong innovation plan for 2012 -2015 / led the customer strategy and the definition of trade specific plans; involved in the international contracts with Carrefour & Auchan.

• 2 Jahre und 7 Monate, Aug. 2008 - Feb. 2011

  Brand Director Household Cleaners Asia

  Unilever Asia

  Brand Development Director HOUSEHOLD CLEANERS Asia: in charge of a 400 m€ category covering 18 different countries across Asia / member of the Regional Category board and the Global Brand Leadership team for Sunlight (dishwash) and Cif (surface cleaners) / launched Cif as a new brand across Asia including China, India, Indonesia, Vietnam and the Philippines; this required adapting existing concepts and product mixes, setting up local production facilities and developing Asia specific advertising.

• 4 Jahre und 8 Monate, Jan. 2004 - Aug. 2008

  Brand Director Machine Dishwash Europe

  Unilever Europe

  Brand Development Director SUN Europe, based in Paris: in charge of a 200 m€ business across 11 countries / led the Regional Category Board / winner of the first HPCE President’s Award for outstanding teamwork / defined the global CatStrat, the brand positioning, the communication strategy and long-term strategic plans / new “Expert” campaign was shortlisted in the top 10 campaign worldwide for Unilever in 2007 / as a result Sun was the fastest growing Homecare brand in WE for 2 years.

• 2 Jahre und 8 Monate, Mai 2001 - Dez. 2003

  Marketing Director Austria

  Unilever Austria

  Marketing Director PERSONAL CARE Austria, based in Vienna: responsible for the Personal Care portfolio accounting for 60% of the Austrian business / member of the local Board reporting to the Chairman. Involved in all the company decisions / led brand activation experiments on behalf of the Personal Care Euro-board, bringing together viral marketing technique and story-telling / managed and coached an 8 person marketing team including 5 Brand Managers.

• 1 Jahr und 6 Monate, März 1999 - Aug. 2000

  European Brand Manager Axe

  Unilever Europe

  European Brand Manager AXE/LYNX, based in London: in charge of breakout innovations, covering extensions into shaving, hair and services (Barbershop) / involved in the development of 10 TV commercials in 1 year (“Ideal Women” winning Gold at the 2002 Unilever Awards), as well as press, outdoor and Internet campaigns / coordinated PR and event marketing in Europe / developed a major European dance event, the Axe Voodoo Eclipse, involving 4 countries in 1999.

• 2 Jahre und 1 Monat, Feb. 1997 - Feb. 1999

  Senior Brand Manager Domestos

  Unilever UK

  Senior Brand Manager DOMESTOS UK, based in London: redefined the strategy and brand vision, leading to a new brand architecture as well as the introduction of the Domestos Germguard range / launch of the Domestos Toilet range which gained market leadership in 3 months / managed and coached 1 junior brand manager and 1 assistant brand manager.

• 1 Jahr, Feb. 1996 - Jan. 1997

  Brand Manager UK

  RECKITT-BENCKISER UK

  Brand manager FURNITURE / METAL CARE UK, based in Hull.

• 11 Monate, März 1995 - Jan. 1996

  European Brand Manager

  RECKITT-BENCKISER EUROPE

  European Brand Manager AIRCARE, based in Hull (UK).

• 8 Monate, Aug. 1994 - März 1995

  Brand Manager FR

  RECKITT-BENCKISER FRANCE

  Brand Manager MAISON VERTE France, based in Paris.

• 1 Jahr und 11 Monate, Sep. 1992 - Juli 1994

  Assistant Brand Manager

  RECKITT-BENCKISER FRANCE

  Assistant Brand Manager on AIR WICK - NEOCIDE - ZIP France / assistant Brand Manager WOOLITE - FABULON France, based in Paris.

• 5 Monate, Sep. 1990 - Jan. 1991

  Assistant Market Research Manager

  NESTLE FRANCE

  Internship on READY MEALS (Maggi, Buitoni).

• 5 Monate, Jan. 1990 - Mai 1990

  Assistant Brand Manager

  LVMH

  Assistant Brand Manager GORDON'S GIN / HENNESSY, based in Epernay.