Yousef Hammoudah

Premium

Working on meaningful marketing utopia with a world-class team across the globe.

Angestellt, Managing Director Brand Strategy & Marketing, act.3 GmbH

Berlin, Germany

Skills

Strategy
Storytelling
Markenkommunikation
Keynotes
Speaker
Marketing
Digital Strategy
Digital Communication
Content Strategy
Recruiting
Leadership
Interactive Media
Multiplatform
Content Marketing
Social Media
Product Management
User Experience
Concept Development
Content Production
Cross-Platform
Community Building
Community Marketing
Workshops
Moderation
Coaching
Strategie
Brand Management
Brand Narratives
Brand Journalism
Writing
Content
Employer Branding
Digital Branding
Trend Marketing
Influencer Relations
Sustainbility
Corporate Identity
Corporate Social Responsibility
entrepreneurial sense

Timeline

Professional experience for Yousef Hammoudah

  • Current 10 months, since Jan 2021

    Managing Director Brand Strategy & Marketing

    act.3 GmbH

  • Current 1 year and 10 months, since Jan 2020

    Co-founder

    MVMT FC e.V.

    Leitung der Fachbereiche Strategie, Marketing und Digitales.

  • 3 years and 3 months, Oct 2017 - Dec 2020

    Global Director Culture & Community adidas Running

    adidas

    Strategy & concept development and implementation of adidas' global brand community "adidas Runners" throughout the globe, in more than 62 cities. Focus on global key cities: Los Angeles, New York City, Paris, London, Berlin, Shanghai & Tokyo. Creative leadership, global management of remote, interdisciplinary teams across the world incl. full budget and staff responsibility.

  • 3 years and 1 month, Sep 2014 - Sep 2017

    Director Key City Activation

    adidas

    In charge of urban brand marketing for adidas originals, running & football in Berlin, Munich, Hamburg and Frankfurt a.M.

  • 11 years and 7 months, Mar 2003 - Sep 2014

    Founder & Partner

    PANORAMA3000 GmbH & Co. KG

    Consultation, Strategy & Finance

  • 1 year and 6 months, Mar 2013 - Aug 2014

    Director Digital Strategy & Branding

    Interbrand GmbH

  • 1 year and 8 months, Jan 2013 - Aug 2014

    Strategy & Branding Consultant

    Yousef Hammoudah

    I develop strategies, concepts or campaigns for brands, publishers and media companies focussing on fueling the digital ecosystem spanning mobile apps, websites or social media platforms and connecting these interactive platforms with the real world. My goal is to create value for my clients by making sense using technology, design and content in the most coherent and effective way.

  • 3 years and 11 months, Feb 2009 - Dec 2012

    Director Interactive North

    Viacom International Media Networks

    Interactive product, business and software development & social media strategy in online, mobile and hybrid TV for all MTV Networks brands (MTV, Comedy Central, Nickelodeon, Viva) across Northern Europe (Germany, Austria, Switzerland, Benelux, Scandinavia).

  • 9 years and 9 months, May 2001 - Jan 2011

    Co-Founder & Partner

    Lustprinzip Audioproduktion GbR

  • 2006 - 2009

    Co-Founder, Partner, VP Program & Marketing

    Hobnox AG

    Startup foundation,business plan development, foundation of an international editorial webTV network (USA, UK, GER), multi channel marketing, social media strategy, international business partnerships, PR, promotion, sponsorings, events, artist-, media- & entertainment label relations

  • 2002 - 2003

    Marketing Director

    Wonderpixel GmbH

    Foundation of the agencies entertainment department serving clients primarily from the music industry.

  • 2002 - 2002

    VJ & Editor

    Viva Plus Fernsehen GmbH

    TV host & editor (live & recorded, topics: music, politics, events & fashion) producer for special interest electronic music programs (Sonar 2002, Neue Kölner Elektronik)

  • 1999 - 2002

    New Media Product Manager

    EMI Music Germany

    Built up new media department, establishing all online activities of capitol, electrola, harvest, and other sublabels: online artist & product promotion, online artist and product marketing, artist & label website production, community management, cooperations

  • 1998 - 1999

    Marketing & Project Management

    Pixelpark Köln GmbH

    Focus on entertainment clients: music, games, film, kids. concept development, marketing & pr, project management

  • 1997 - 1998

    Marketing Intern

    bitlab GmbH

  • 1996 - 1997

    Talent & Marketing

    ZONK Productions

    Music production, design, promotion, label relations.

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Basic

Wants

Inspiring people
life hacks

Interests

Sports culture
Humanities and Cultural Studies
Running
Creative Writing
Music
Coaching
Meaningful brands
Sustainability

Browse over 18 million XING members