Claudia S. Friedrich

bildet sich zurzeit weiter. 🎓

Angestellt, Co Managing Partner, zweigrad GmbH & Co. KG

Bis 1998, Industriedesign, Muthesius Hochschule fĂŒr Kunst und Gestaltung in Kiel

Hamburg, Germany

About me

Re-thinking topics in and with design - that is my passion. Design is more than just making things beautiful. Making a positive impact through design is what drives me every day. As an industrial designer, I am moved by people. As a design leader, I strengthen design as an economic added value. As strategic thinker, I lead design strategies holistically. As a speaker, I rise issues as social value of design. As a juror, I stimulate discussions for the quality of the design. I live design in an interdisciplinary way collaborating with different experts to drive the quality across all boundaries. I believe in networks to learn constantly new perspectives and drive the social responsibility of design. Therefore I am board member and vice chairperson of DDC Deutscher Designer Club e.V. I build empathy with users, customers, brands and companies to shape goals and solutions in a value-creating way. Therefore I lead the Interface Design business unit of zweigrad designstudios.


Design Strategy
Design Leadership
Design Consulting
Design Management
Creative Direction
UX/UI Design
User Research
Branded Interaction Design
Product Interface Design


Professional experience for Claudia S. Friedrich

  • Current 1 year and 6 months, since Jan 2022

    Co Managing Partner

    zweigrad GmbH & Co. KG
  • Current 2 years and 4 months, since Mar 2021

    Board Member and Vice Chairperson

    DDC Deutscher Designer Club e.V.

  • Current 4 years and 6 months, since 2019

    Managing Director, Interface Design

    zweigrad GmbH & Co. KG

    # strategic design, design visions, design leadership and consulting within a holistic approach # generate value for users, customer, corporate along the hole design process # industrial and consumer products, transportation and medical applications # product interface design, branded interaction design # human centric, brand and trend related # visions and ideation, concept and design, implementation and quality management

  • 2001 - 2019

    Creative Director

    HID Human Interface Design GmbH

    # human-centred interface design for the use qualities of technical products, software systems and interactive media # responsibility for visions and ideation, concept and design, implementation data, manuals and quality management, workshops and presentations, consulting for UX and BIxD strategy, design management and process development, project management

  • 2000 - 2001

    Senior Designer

    designaffairs GmbH

    # product design for mobile and cordless landline phones # responsibility for visions and ideation, concept and design, colour and material, contruction data and quality management, workshops and presentations

  • 1999 - 2000

    Freelance Designer

    f/p design gmbh

    # expo 2000 design, space, interior and service design, office seating furniture # responsibility for concept and design refinement, colour and material, organisation and quality management

  • 1996 - 1999

    Junior Designer

    ma design GmbH & Co. KG

    # product and interface design for medical and industrial context # responsibility for visions and ideation, concept and design, contruction/ implementation data and quality management, workshops and presentations

  • 1997 - 1998

    Intern Designer

    Studio Mario Mazzer

    # furniture design, product design for bathroom interior # ideation, concept, design, contruction data, workshops and presentations

Educational background for Claudia S. Friedrich

  • 1994 - 1998


    Muthesius Hochschule fĂŒr Kunst und Gestaltung in Kiel

    Möbel- und bauliches Design

  • 1992 - 1994

    Farb- und Materialkunde

    Theater Bremen und Opernhaus Kiel

    Holz und Metallverarbeitung

  • 1992 - 1994


    Christian-Albrecht-UniversitÀt zu Kiel


  • German

    First language

  • English


  • Italian


  • Swedish


  • Danish



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