Nicolas Sierro has more than 18 year experience within the area of Information System and Telecommunication. His engagements in Switzerland and abroad allow him to work in English, French and German with multi-cultural partners. His achieved projects cover marketing, technical and operation activities with companies such as ABB, Swisscom, United Nations, Orange, TCS, City of Zurich, Sunrise and Peugeot.
Always at the forefront of new technology and media, his choice 10 years ago to be a pioneer in Internet and mobile allows him to have now broadened competences for product & project management in cross media and rich content.
Also active in strategies, processes and methodologies, he knows how to lead and coach project members to reach together the planned goals and be proud of successful service launches.
Detailed Business Experiences
Senior Consultant by Swiss Information Group 
www.swissinfogroup.com (2008, now) Product Management music (Napster mobile) by Swisscom, Bern (2007-2008, 11 months) • Product Manager music with focus on the operational service of ‘Napster mobile’ (mobile full track music download) after the market launch.
• Specifications of the business requirements for service improvement, for new features and from usability review.
• Launch of new releases from Ericsson’s SDP Media upgrade (Service Delivery Platform).
• Process and operation for system support and billing control of the music content revenue shares.
• Integration of the new XML interface for mobile games by
www.bluewin.ch.
• Workshop leading for music experiences needs and competitors overview by Swisscom’s Music Team.
Product Management portal & content by Orange SA, Lausanne (2005-2006, 15 months) • Responsible of the complete 3G content for the launch of the UMTS service of Orange in Switzerland.
• Content, contract, and billing responsible for ‘Video Store’ and ‘Live TV’ with 7 content providers and 30 TV channels.
• Content Lifecycle for monthly update with mini-sites, rights management, and CMS process definition.
• Lifecycle management of videos & TV with focus Olympic Winter Game, Football World Cup and mobile dedicated TV news.
• Common work for content and platform with Orange Group and France Telecom.
• Common work for the content roadmap 2005-2006 of the mobility portal Orange World and for the product planning 2008 of Orange Switzerland.
• Full track download service ‘Music Store’ after the launch. Music stream content responsible and contracts management related to France Telecom Music Program.
• Launch of web content download by
www.orange.ch.
Project Leading Vodafone live! Content by Swisscom mobile, Bern (2004-2005, 7 months) • Managing the Content part of the program Vodafone live! in Switzerland for the version 2004 with video streaming & download, and for the version 2005 with Music Proposition and new User Interface. Definition and implementation of all elements needed for new content types and for more frequent updates: new technical framework (direct access to production, remote access for 24/7 support), new IT tools (CMS, picture management), new processes (swimlane level 2 & 3) and new resource (2 supplementary employees with dedicated training). Project leading for new version launch and for the operational team responsible of the Lifecycle Management of content publication and partner integration of this mobility portal.
Consulting by ZeniSwiss SA, Geneva (2003-2004, 9 months) • Redesign of www.peugeot.ch: web site realization with integration of CMS system (WYSIWYG editor), external product database, of e-shop, of personalized content for closed user groups and of CRM system.
• Design conception & realisation of the Enterprise Portal (intranet/extranet) for UBP (Union Bancaire Privée) Website conception, realisation and launch.
• Human resources management, redaction of communication and of articles in Market (
www.market.ch), definition of ZeniSwiss project methodology, customers prospecting & acquisition.
Consulting by Netarchitects Communications SA, Geneva (2001-2002, 2 years) • Project leader
- web site conception and realization of
www.tcs.ch and
www.glion.ch- branding services & graphical design of
www.strykereurope.com- front end design & realization of POS application for Sunrise’s extranet
• Audit
- web sites, internet for the Touring Club Suisse
& intranet for the city of Geneva
- e-shop usability for ABB
- competitive analysis of web sites for Georg Fischer and Baume et Mercier
- web site & site mapping session for the United Nations
• IT systems evaluation (specifications, criteria with weight, cash flow, payback, ROI for the City of Zurich)
• e-learning projects (
www.cooldriving.ch and World Trade Organization)
• Product management (recommendations for e-business strategy & business plan for byAudio)
• Preparation, training and leading of seminars about new technology & media for the United Nations (UNO)
• Projects with multi-access (mobile phone, PDA)
Project & Product Management by Swisscom mobile, Bern (1997-2000, 4 years) # Product Management
• product
- Mobile e-Business: portal and new applications
- Mobile e-Commerce: platform, e-Shop & Ticketing
- Mobile solutions: Service & Billing for Service Providers
- SICAP: prepaid (Natel easy) & value added service
- Mobile Internet: market and technology analysis, convergence concept
• start-up: Core team for the creation and launch of a spin-off (SICAP AG) & a new joint-venture company with Bluewin (creation of a new department only, due to strategy update)
• pilot project: “Natel go!” service with Alpenarena Flims Laax Falera (ticketing for mobile e-commerce): project leading with marketing, technical and support activities. Worldwide premiere winning the 1st Prize For Innovation from the International Trade Fair for Ski Area Management “Interalpin” in 2000 in Innsbruck, Austria
• development:
- PM-controller for the development of SICAP and e-Commerce applications
- Leading development sessions as deputy of the SICAP head of development
• patent
Inventor of a data exchange procedure for smart card with a patent for 19 European countries (“Verfahren und geeignete Vorrichtung für den Austausch von Daten mit einer Chipkarte”,
http://v3.espacenet.com/textdoc?IDX=EP1247251)
• exhibit
- Presentation of SICAP Prepaid & service in 1998 (Cebit Hanover, CommunicAsia Singapore, Billing Geneva)
- Presentation of “Ticketing in Mobile e-Commerce” and “WAP” on Swisscom’s booth at Telecom’99 in Geneva and at Computer 2000 in Lausanne
• conference
- Presentation of “Bundling and the Price of Value-Added Services” at the IBC conference “Pricing of Mobile Services” in London, 1998
- Presentation of “Visionary Marketing” for Swisscom manager’s workshops “Leading the Future”, 2000
# Project Leading
• SICAP Prepaid solution as operator’s new service by EuroTel, Prag, Czech Republic: Successful prepaid service launched within 3 months & follow up for other applications & projects. (ex: fixed prepaid card)
# Key Account Management
• SICAP Prepaid solution for 5 millions subscribers by Omnitel, Milano, Italy: Responsible for all main issues between Swisscom & Omnitel. Supervision & controlling of all support and project activities
# Sales & Contract
• 2 winning sales contracts for SICAP Prepaid solution as technical responsible at EuroTel in Prag and EuroTel in Bratislava
• Responsible for finance, contract and project controlling of SICAP Prepaid solution at Digitel in Caracas
• Development and support contracts with SW suppliers
Marketing by Acosoft SA, Monthey (1994-1997, 3 years) • Training, documentation, customer support, marketing, pre-sales, product development of CAD (Computer Aided Design) software for the metallic construction.
• Teacher of CAD/CIM in the Allgemeine Gewerbeschule Basel for the TS-Designers in metallic construction, Basel, Switzerland (1995 - 1997).
Consulting by ABB Informatik AG, Baden (1988-1994, 6 years) • Realization of Product Data Management & Change Control System prototype for CATIA for ABB Power Generation Ltd.
• CAD support for conception, design, simulation and production of gas turbine plant and blade.
• Integration of CATIA in analysis engineering by linking the CAD-system with the engineering programs.
• Improvement in the iterative process of component design, simulation, construction and manufacturing by better use of the CAD-system for the product structure.
• Tools introduction & course, test & support of new version & release of Dassault CAD-CAE system CATIA.
• Concept and realization of two computerized solutions to manage technical manuals with CAD- and scanner pictures.
• Computerized space simulation of component exchange and collision in nuclear power plant.
• Design, meshing, interfaces creation of complex gas turbine parts for finite element stress & casting analysis
• Working experience in ABB Kent-Taylor Ltd, Stonehouse, UK (1992, 5 months).
• Expert for 3 final diploma projects of the Swiss Federal Institute of Technology in Lausanne, EPFL (1989).
Diverse• languages: French, English, German
• diplomas: Master of Science diploma in Microengineering EPFL (Swiss Federal Institute of Technology, ETH)
