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Alberto Apicella

Neuromarketing Researcher

(The company name is only visible to registered members)

Pogliano Milanese
Italy

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Personal information

Professional experience

to present

(Only visible for registered members)
2006 - present

Partner

Psycho-Research, http://www.psycho-research.it

Industry: Management Consulting
2005 - present

Consultorìa Tècnica

LeapVision, http://www.leapvision.com

Industry: Management Consulting

Employment status

Employee

Educational background

2006

Università degli Studi di Milano Ciencias Polìticas
Licenciatura en ciencias polìticas
2004 - 2005

Università degli Studi di Milano Bicocca Master FSE Statistica per le ricerche di marketing
Ricerche di marketing utilizzando SPSS
2002 - 2004

Universidad UOC / Instituto de Neurociencias Màster de Especialista Universitario en Neurociencias
Especialista en neurociencias y salud mental
1996 - 2001

Universidad Central Venezuela Psicologìa
Licenciado en Psicologìa con especializaciòn en clìnica dinàmica

Languages

Spanish, English, Italian

About me

We created a system that calculates the consumer's emotional and cognitive reactions to any stimulus, using techniques and knowledges coming from neurobiological and psychophysiological theories.

For every second of stimulus we measure attention, pleasure, interest, stress, memorization, learning, motivation.

The principal purpose is to improve the quality of life of the consumers and to satisfy the demands of the clients.

There’re countries with more than 20 million of distimics-depressive people. Which will be the correspondence between shopping and serotonin?