Bruno BAUDOIN

Development and Contract-Manufacturing of Dietary Supplements. Managed a team of 4 sales and 2 marketing people. Increased turnover by 6% through new customers and new product development, with emphasis on major Pharmaceutical Laboratories like BAyer, Merck, Pierre Fabre. Developed sales and marketing activities in Eastern Europe. Structuring of R&D activities.

Responsible for France and Benelux. International coordination of key accounts such as Nestlé, Danone, Kraft and Friesland Foods. Managed a distribution network accounting for 20% of the turnover. Established a unique partnership with Danone for a Micronutrients Project in Bangladesh. Lobbying actions for Poduct Approval. President of the Communication commission of SYNPA.

Created Cognis Nutrition & Health branch division in Fance. Introduced the Natural Source Vitamin E concept into the French market. Launched a new beta-carotene-based product eventually approved by Laboratoire oenobiol with $1mn revenues generated in less than a year. Led targeted Marketing and PR actions to promote the Product Range in coordination with the US-based Global Management, and the Germany-based Head of Sales.

Research worker during my military service. Study on enzyme Acetylcholine esterase and inhibition of its activity.

Market study on Collagen for food applications.