Over the last 20 years, entrepreneur and family man, Chad Chiniquy has proven himself successful in the real estate industry as the sole owner of the privately held company IMC Mortgage. With Chad’s undying motivation and business-savvy attitude, he recognized the dominant shift taking place in the market, as real estate began to dip. He observed a powerful new trend moving towards a fresh real estate industry; however not in the traditional sense. Chad realized that securing and controlling online “real estate” positions in the search results of Google and Yahoo became the direct path to the largest audience in history. Understanding the opportunities in the budding search engine marketing industry, Chad became active online, personally building an online presence for himself. He experimentally launched his own infomercial on YouTube.com, which demonstrated to Chad the full power of social media as well as that of positive organic search results. As Chad stated:
“I instantly knew that this industry would offer exciting new opportunities in my own future as I was able to reflect my personality and profession through the web. The internet facilitates communications and the availability of information in each individual industry. I figured that if I could create a positive reputation for myself online, than others could surely benefit from the same concept.”
Having an internal drive along with close connections with industry experts, Chad’s success in the online world was forthcoming. Ultimately, owners of the online reputation management firm, Search Control, who also shared his vision in search engine marketing industry, recruited Chad to lead the company. As fate would have it, Chad found himself at the right time, in the right place, and with the right people to enter into this innovative market. Chad is now the Chief Executive Officer of SearchControl.com, which successfully services many large corporations, celebrities, public figures, and politicians in addition to offering low cost services to individual and small businesses.