Frédéric Ligier

Visual & Operational Marketing Director, management of 15 pers. (6 direct reports). - Marketing strategy & new visual identity (management of creative agencies) with the campaign “Born to be” - International Marketing for Marionnaud's Own Brand (visual, digital tools, toolkits) - Development of an innovative Trade marketing plan and brands animations for all french stores - Revamping on the store design concept - Visual merchandising (global and stores) development

Senior international marketing manager, management of 4 pers. (3 direct reports). European Brands (Bottega Veneta, Chloé, Miu Miu, Roberto Cavalli, Davidoff, Jil Sander, Joop, Viviane Westwood, Chopard) - Merchandising strategy for each european brand - Store Design Concept - POS launch campaigns & et animation campaigns - Multihouse animation & Inventory Management

AELIA GROUP , GROUP MARKETING MANAGER, management of 8 pers. (4 direct reports). - Marketing strategy with the creation of a new brand identity AELIA DUTY FREE - Development of an aggressive operational marketing plan to increase turnover by passenger and by category - Store design : creation of new concepts (i.e fashion concept) & managing new openings and store refurbishments (20 stores in 2009) - Communication, visual identity & merchandising

AELIA GROUP, Perfumes & cosmetics marketing Manager, France & England, 60 stores, management of 3 pers. - Marketing strategy for perfumes & cosmetics category - Development of travel exclusives in partnership with brands - Development of an innovative and dynamic operationnal marketing plan - Store design : creation of new P&C concept and management of the store openings - Merchandising plan with space allocation and negotiation with the brands

Senior Project Manager – External Communication, Luxury, Beauty, Lingerie, Accessories & International Customers, management of 3 pers. - Management of major marketing operations such as Christmas, 8 Jours en Or & tactical campaigns (Beauty & Lingerie) - External Communication with the management of agencies : advertising campaigns, mediaplanning & events - Management of the launch of new openings (advertising and launch event) such as new Printemps de la Beauté & new Lingerie Department

Printemps haussmann - Luxury department sales manager (watches, haute-horlogerie, jewerly) Management of a team of 50 personnes -Business Unit management (Sales/Budget & margin/inventory) - Sales management: team management, recruitment, planning, switch to 35hours and from franc to euro - Expert in watches & jewelry

GIVENCHY Parfums Marketing International Marketing Women fragrances Product manager for the Organza et Organza Indécence fragrances

Marketing Management

Specialisation in agro industry (food industry, biotechnology)