Karine Ghesquiere

P&L responsibiity for Anesthesia and Nephrology franchises

Launched a brand in the therapeutic area of chronic hepatitis B in 18 EMEA countries -Collaborated to the development of the launch strategy, forecasts, customer segmentation and mix allocation for launch - Developed the strategic plan EMEA 2007-2016 and brand plan 2008 - Managed the creative agency and developed the promotional materials and sales tools - Managed and developed 3 junior marketers

Coordinated marketing activities for a diagnostic device targeted at patients and health care professionals (turn-over: 110 Mio. €; growth rate: +20%) - Developed and implemented international marketing and pricing strategies in cooperation with country sales organizations - Lead international marketing projects to drive growth in targeted segments - Developed branding and promotional activities (development of advertising materials, international congresses/ symposia, branded website, intranet, PR)

Launched a product line for cardiovascular diseases in the Indian market - Developed the business plan 2005 - Managed two Product Managers - Trained 80 sales people on new product line - Promoted the product line to Key Opinion Leaders (cardio-surgeons)

Global launch of a new product in the Hematology field - Developed business plan, launch books, advertising material and media plan - Coordinated the international launch - Trained local Product Managers

Launched a brand on the Italian market: - Elaborated the marketing plan and budget - Analysed the market and the competition - Developed the promotional materias - Trained Sales force - Managed KOL relationships

Global Business Development Market analysis to evaluate potential of new products at international level