Marc DUPUY

Collaborate with in-house developers and product owners to conceive SEO strategy and global tracking plans for VIDAL, an international company sharing medical information to healthcare professionals since 1914. • Compile technical website audits to detect SEO improvement, prioritize and implement actions and dashboards, and report performance to C-level executives. • Led merge of professional and consumer websites, resulting in 29% increase in pageviews

Brick and mortar travel agency selling tailor-made trips since 1990. • Created, implemented, and optimized digital SEO strategy, coordinating and augmenting all SEM, SEA, and communications campaigns, reducing costs by 15%, improving deliverability by 10%, and doubling traffic over ten months. • Inaugurated culture of the measure of actions to set ROI-oriented goals for agency and set KPIs to segment channel funnels.

Connecting tradesmen and homeowners to carry out improvements. • Developed robust SEO strategy through analyzing pageviews and active accounts, improving average keyword positioning in various search engines, employing accuracy KPIs, and measuring SEO gains and content effort. • Implemented aggressive netlinking strategy that improved average position in Google to 2,30 and acquired 50,000 monthly visitors in one year.

Now HomeAdvisor in the US and Travaux.com in France, a leader in France and present in Europe for connecting tradesmen and homeowners to carry out home improvements. • Managed relationship between marketing team and developers, leading acquisition of SEO advice and quick wins by French and English journalists, as well as overseeing French SEM campaigns. • Conducted total SEO redesign and optimization of www.travaux.com, resulting in 15% gain in unique visitors in 2 months & 400,000 monthly unique visitors