Dr. Mark Grether

Mark Grether is Chief Operating Officer of Xaxis. As COO, Mark is responsible for global operations, including product development, data strategy, technology development and integration as well as internal systems. In this capacity, Mark is responsible for defining, creating and delivering best-in-class product offerings globally.

Immediately prior to his current role, Mark worked as the Global Development Director of GroupM. As the founder of GroupM’s global audience initiative, he was instrumental in setting up GroupM’s digital trading desk across ten countries. He was in charge of managing all processes in the value chain, from defining trading strategies, product definition and technology design through sales. He also oversaw the change management process within the GroupM agencies.

Mark has over 15 years of experience in advertising and technology.  He worked for the largest retailer in Europe, a large digital publisher and as a consultant for DAX companies.  Additionally, as Professor of Marketing at the University of Applied Sciences in Worms, Germany, Mark taught courses in strategic marketing, new product management, and marketing research, among others.

Mark has a Master of Business Administration from the University of Mannheim in Germany, a Master of Arts in Marketing from the University of Florida, and a PhD from the University of Mannheim.  Mark’s work has appeared in more than 50 publications and he has been a featured speaker at conferences across the world. Mark sits on the WPP Digital Advisory Board and the GroupM Global Technology Steering Board. In 2011, Mark moved to New York City with his wife Susanne and son Felix.

About Xaxis

Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media. Xaxis does this for its GroupM agency partners, Maxus, MEC, Mediacom, and Mindshare. Xaxis has a presence in 11 countries across North America, Europe, and Australia. Xaxis is part of WPP.

Xaxis | Digital Brilliance