Martin Frech

Angestellt, Director strategy: Sweets and Refreshments, The Hershey Company

Hershey, Vereinigte Staaten

Fähigkeiten und Kenntnisse

Neue Ideen zu den Themen revenue growth
operational cost savings
corporate- and distribution-strategy
marketing
innovation
Supply Chain
Food and Beverages
FMCG
CPG
Konsumgüter
New Market Development
Trade Marketing
Modern Trade Management
Operations
Category Management
Analytics
Research

Werdegang

Berufserfahrung von Martin Frech

  • Bis heute 12 Jahre und 5 Monate, seit Dez. 2011

    Director strategy: Sweets and Refreshments

    The Hershey Company

  • 10 Jahre, Jan. 2002 - Dez. 2011

    Director (Senior Manager)

    Accenture, Singapore

    Director Consumer Goods and Services Greater Asia-Pacific: Lead projects for multinational and domestic FMCG- and retail clients in Greater China. Successfully delivered millions of dollars in sales and marketing presence for major brands, while driving growth in emerging markets across Asia-Pacific. Engagements included pricing- and trade terms optimization, procurement optimization, logistics / distribution optimization, turnaround, distribution channel strategy, strategy development and benchmarking.

  • 3 Monate, Juni 2000 - Aug. 2000

    Intern

    Procter & Gamble, Minneapolis, Minnesota, USA

    Performed category review for Snacks segment, defining section strategy for following year. Worked with VP Wholesale to define overall channel strategy goals for 2001. Sole company representative and consultant to corporate customers representing $54 million business. Received full-time offer.

  • 3 Monate, Mai 1999 - Juli 1999

    Intern

    Droege & Company Singapore Management Consulting Pte Ltd, Singapore

    Authored and coordinated Asia-wide survey “Benchmarking Asia 1999” with more than 3,000 participants. Completed study on time and below budget.

  • 10 Monate, Aug. 1998 - Mai 1999

    Consultant

    KPMG Consulting, Frankfurt, Germany

    Junior consultant (10/98 – 5/99), Intern (8/98 – 9/98): Implemented web-based SAP R/3 applications for major clients.

Ausbildung von Martin Frech

  • 1 Monat, Juni 2008 - Juni 2008

    Marketing

    Harvard Business School, Boston, MA, USA

    Strategic Marketing Management

  • 1 Jahr und 5 Monate, Aug. 1999 - Dez. 2000

    Business administration, economics

    University of Iowa, Iowa City, IA, USA

    Strategic Management Consulting, MIS

  • 5 Jahre, Okt. 1996 - Sep. 2001

    Betriebswirtschaftslehre

    Johann-Wolfgang-von-Goethe Universität Frankfurt

    Wertschöpfungsmanagement, Wirtschaftsinformatik

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Muttersprache

  • Chinesisch

    Grundlagen

  • Spanisch

    Grundlagen

Interessen

Consumer Goods
Marketing
FMCG
CPG
Retail
Revenue growth
promotions
innovation
trade marketing
shopper insight
shopper marketing

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