William Smith

Freelance projects while completing my Masters in Leading Innovation and Change

Owned the roadmap and drove development of the online BINGO offering - one of the 3 gaming product offerings developed and delivered by Derivco to MicroGaming. http://www.derivco.com http://www.microgaming.com

Owned the roadmap and drove development and roll-out of the Consumer Retention products delivered by Derivco to MicroGaming and its customers.  Owned the online Consumer Retention product development strategy.  Drove the roll-out, acceptance and implementation to global Customers.

Marketing Communications Manager Lead and enabled the implementation of e-communication approaches and dark-market proof marketing abilities for BAT (Switzerland) brands. Lead cross-functional dark-market initiatives.

Directed development of strategic & operating brand plan objectives, its execution, the idea leadership and people development of the promotion teams of two brands. Restructured the promotion environment of a Brand Group to meet business needs of respective Brands. Drove the development of a HoReCa Strategy where there was none for both Brands within my target Brand Group and drove successful delivery on the objectives. People Leadership.

Drove and co-ordinated the implementation of Consumer Dialogue (b2c) in the BAT (Switzerland). (Conceptualised the process, drove its acceptance within organization, and ensured organisational training on the processes.)  Drove enhancements of operational aspects of Consumer Dialogue through the teething phase - Conceptualised, drove development and implemented operational tools of the Consumer Dialogue process (database, business rules, f2f interaction tools Change Management

Built and directed the Retention business (Online Loyalty Programs & Retention Communications) of the company providing service to over 22 online casinos. Designed and drove development of the Consumer Loyalty Recognition Software that is being offered to the companies that forwardSLASH manages. Developed Retention Strategies for an online, controversial environment with a monthly budget on average $800k. Managed Brand equity and grew its awareness among its consumers.

National Sales and Marketing Manager Develop National Sales & Marketing strategy - grew and retained analogue & digital subscriber bases in Namibia Developed Public Relations and Advertising strategies People management & leadership – Sales & Public Relations teams (5 people) and relationship with retail outlets (Won the award for Best Sales Manager 97/98 - African countries outside of RSA)

Promotions and Entertainment Manager Casino marketing decision making (promotion strategies, development, advertising and implementation – Hotel & Gaming Promotions) Casino guest relationship management - encouraged repeat business, broadened the existing customer base Producing and directing promotion game shows & entertainers Public Relations & internal communication & Promotional Items Team management (4 people)

Casino marketing (sales and promotion strategies, development and implementation – Gaming, Sports & Outdoor Promotions) Producing and directing game shows Casino guest relationship management - encouraged repeat business, broadened the existing customer base Public relations & internal communication Team management Promotional Items

Leading Innovation and Change Culture and Innovation in Organisations Essence of Leadership Strategic Thinking