Yvon OLLIVIER

Digital still Camera Category Captain (mass retail implementation) - Definition and implementation of actions plans for mass retail customers and websites - Definition and management of generic promotions on printing devices (Printers / Multifunctions) - Set promotional agenda in cooperation with key customers - Coordination and management of central and local budgets

Managing the Sound Blaster, PC/MP3 Speaker product lines Develop end-user segmented Marketing plans - Competitive analysis (GfK) and product opportunity identification - Definition of local product business strategies - Brand optimisation by channels - Product launches aiming specific end-user groups Results : - Sound Card revenue grew 50% year on year - PC category market share grew 2% in volume and 3% in value - Portable speaker generated 15% volume market share growth and 7%

Electronic Outlet management (objectives, results, etc.) - Managed team of 3 department managers - Provisioning and inventory control - Initiated new merchandising concepts and seasonal promotional activities

Lead digital technology implementation in all 300 outlets Launch Digital Camera category as well as digital photo printing services Actions : - Developed yearly marketing and promotional plans - Product launches (photo digitalization, www.photostation.fr, digital cameras…) - Sales team training (sales kits) Results : - 2nd prize for best product launch campaign (PMAI contest 2001) - “Digital” revenue weight growth from 3% to 18%

Marketing Japon