Axel Landschoof

Als CTO kümmere ich mich um den Ausbau des strategischen und datengetriebenen digitalen Marketings. Die Zukunft des digitalen Marketings wird immer technologischer und von Daten getrieben werden. Um die Führungsposition in der digitalen Marketing Beratung weiter zu festigen und auszubauen lege ich die Grundlage für die technologische und datengetriebene Zukunft. Zusammen mit dem CEO Sepita Ansari kümmere ich mich um die strategische Ausrichtung von Catbird Seat.

First I lead a complete rework of the SaaS product that resolved into winning "Best SEO Tool" Awards multiple times. I build a Product Owner team leading a 30+ developer team. In 2011 we switched to agile development. I continuously worked on improving the efficiency through simplifying processes and prioritization. I represented the company on an international level. Also I played a major role in improving the company's strategy with projects like: Market positioning, Product strategy and pricing.

Right after finishing high school I founded the raba.tt gmbh together with one co-founder and an investor. Even so the dot-com bubble just bursted we managed to raise funding to introduce couponing to Germany. I lead the development of the www.raba.tt platform, which was the main channel of distribution for our customer’s coupons. The customers include a well known lemonade brand, several global restaurant chains, movie theaters and online shops. The raba.tt gmbh had 25+ employees.

Diplom Informatik; Nebenfach Betriebswirtschaftslehre; 2009 Diploma thesis: Conceptional design and prototypical implementation of a domain rating system. 2008 Planning and implementation of an online bible with web2.0 elements. 2007 Usability analysis of the central TUM e-learning platform.